Post on 27-Nov-2014
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Survey: How are your investors consuming your IR
content?
Rakefet Sudri, Head of Sales
PR Newswire Israel
Sep 14, 2014
Israeli Companies using PR Newswire
How Investors Consume Investor Relations Content
• Created by PR Newswire, Vintage and CNW• Since July 2012, every two weeks, we asks Capital
Market participants one single question on a topic germane to investor relations.
• 30 questions EXPRESSLY for IR professionals • Based on over 40,000 responses from –
institutional investors, individual investors and Financial media
Brief Observation:• Investor relations websites are under utilized by
investors. More outbound and content is needed• The earning call is not a key event anymore: the
content is already broadly consumed • Content drives investor behavior • Print “is not dead yet””
Intelligent analytics: ROI for the IRO
Robust reporting tools show how your content is being accessed
Inbound Investor Targeting feature will report -- by name -- the institutions, capital market firms, media and peers that visit your IR Room
Opt-in subscriptions = Targeting opportunityPRN believes that opt-in email alerts provide a strong targeting opportunity to better understand audiences.
Alerts for news releases (by category), SEC Filings (by type), events, and daily/weekly stock info offer a rich communications experience between you and your audiences.
Customizing the subscriber form will give you access to new information and context regarding your subscribers.
The use of social media for Investor Relations • 72% use Twitter (& StockTwits) for IR material • 52% use SlideShare for investor-related content• 45% use Facebook• 42% use Youtube• 10% use Mobile IR website• 10% use Mobile IR app
*survey by Q4 Websystems, Oct 2013 based on 890 public companies
Mobile optimization and IR Room AppIR Room App• A native, branded IR app for
iPhone, iPad and Android smartphones and tablets
• Communicate your company message more effectively with:– Additional layer of visibility on your
constituents’ devices– Real-time push notifications– Offline content viewing for spotty
hotel Wi-Fi connections and air travel productivity
– Single platform to update IR website and app
– Effortless visibility via theIRappFOLIO
Mobile optimization• IR Room automatically
recognizes smartphone usage and optimizes your site accordingly
• All IR Room pages have been overhauled to meet responsive design applications. If your website design is responsive, your IR site will be fully responsive
• JavaScript-based IR charting tools provide a seamless experience across browsers and devices
How to Pitch Capital Markets Visibility Lists
Check list for your IR and compliance program covered
Earnings releases and news distribution to meet disclosure and increase visibility
Investor targeting distribution lists
WebcastingTeleconferencing
Virtual Retail Investor Conferences
EDGAR filing & compliance
XBRL filing solutions
Annual report printing & services
Precision typesetting