Post on 22-May-2015
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How can digital help the arts and culture sector thrive?
How can digital help the arts and culture sector thrive?
7pm: Introduction and comments by Simon Nash
• Talk by Katy Beale - We Are Caper
• Talk by Ludvig Lohse - Imperial War Museum
• Talk by Rob Curran - Reading Room
8pm: Interval
8.20pm
• Talk and demonstration by Andrew Larking - Reading Room
• Panel Discussion with speakers and guests hosted by Rob Curran
Ends 9.30pm
Please stick around if you can for some post event drinks and chat
Your host’s dubious creds
Dulwich Picture Gallery
Wallpaper.com http://miriamelia.co.uk/http://senser.co.uk
“ It is in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.” Steve Jobs
"Many programmers, on the other hand, regard themselves as artists. Since programmers create complex objects, and care not just about function but also about beauty, they are just like painters and sculptors." Vikram Chandra, FT.com
Technology and the arts are not so different
Central and Local Government Funding down, Private Investment also sparse.
Audience numbers down Audiences and artists changing behaviour.
Is digital paying its way?
Arts Council
John Kelly and cast in rehearsals for REASONS TO BE CHEERFUL. Image: Charlie Swinbourne
Reasons to be cheerful!“Theatre has changed more in the past decade or so than it did in the previous 50 years. We live in exciting times.” Ruth Mckenzie
Digital platforms offer truly global reach
Tate.org.uk
Opportunities for producers
• Promotions and audience engagement• Communities and collaboration
Rob
New ways of promoting and funding art and artists
Blast Theory: Fixing Point
Boundaries are blurring, and experiences are transcending traditional limits
Creative applications of data and technology
Lighthouse: Happenstance Project
But change has been slow and often cosmetic. We need to move from they do digital to we do are digital.
Time to break down boundaries
• Between audiences and the arts & culture• Between arts and culture experiences and
marketing
And continue to remove the boundaries between art and culture and the audiences we rely on.
There are some great things happening
Southbank to be “the most connected arts centre in the world”.
What next?
Digital should be all-pervasive
Awareness & Interest
Information & Purchase
Preparation & Discovery
Attendance & Consumption
Exploration and Advocacy
Practice Engagement & Outreach
Content Sharing& Appearances
Teasing & Story telling
Interaction & Participation
Making Connections &
Community Building
Presentation Promotions & Communications
Digital Publishing & Service Design
Personalisation & Relevance
Experience production & amplification
Community Spaces& Social
Networks
Foundations Content Creators & Ambassadors
Systems Integration
& Content Strategy
CRM &Digital Asset
Management
Front of House Technology & Back Stage Connectivity
Social Listening & Platform
Management
Curation Research & Story Development
Collections & Festivals
Content classification &
archiving
Audience generated content
& feedback
Collaboration& Education
External feedback loop: advocacy and sharing
Internal feedback loop: data & content
But arts and culture does not suit the centralised model, perhaps we should look to the principals of a distributed mesh network
for a model
“the rhizome pertains to a map that must be produced,
constructed, a map that is always detachable, connectible,
reversible, modifiable, and has multiple entryways and exits and its own lines of flight.” (Deleuze and
Guattari 1987, 21)
Digital is important but it must not constrain the experimentation inherent in great art and culture.