THE NEW CNTRAVELER.COM

Content is still king

We are all just competing for eyeballs, clicks, likes, emoticons…

and the way to people’s hearts changes depending on what device their on, what mood their in, how

much time they have, whether they are dreaming or doing

Social media has turned editorial conventions on their head

Capturing the Authentic vs. Staged Approximation

and elevating it...

Get them to look twice, click by changing the lens

NARROW THE UNIVERSE THE NEW CNTRAVELER.COM

ORGANIZED BY PASSION POINTS

THE NEW GLOBAL IS THE HYPER-LOCAL

Ultimate Badge of Honor is Cultural Fluency CNTRAVELER.COM: AT HOME IN THE WORLD

Launched Large-Scale Influencer Platform

Build Scale with Contributors who have developed their own audience, platform and

following, but also share our sensibility

Total CNTraveler Contributor Network Reach: 8.4 Million+  

Total CNTraveler Contributor Network Reach: 8.4 Million+  

In the past year, CNT’s Social Platforms have experienced

EXPONENTIAL GROWTH

Headline Goes Here CNT AND BLOGGERS WORK TOGETHER TO GENERATE CONTENT ON TRAVELER

BLOGGERS PROMOTE CNT CONTENT ON THEIR OWN SITES

SOCIAL DRIVES TRAFFIC BACK TO CNT, INSPIRES IDEAS

TRAFFIC TO BLOGGERS’ OWN SITES GROWS FROM CNT AND SOCIAL LINKS

BLOGGERS  PROMOTE  CNT  CONTENT  ACROSS  THEIR  SOCIAL  CHANNELS  

Traffic Sources Breakdown

CURRENT PROJECTED

Social Search Direct / Newsletter /Partnerships Other

6%  

40%  

25%  

29%  

Social Search Newsletter Direct / Other Partnerships

50%  

20%  

12%  

10%  

8%  

Edit

Sales

Tech  

Analy2cs

Social  media  opCmizaCon  

Ad  producCon  (naCve,  social,  concept  development)  

UI  opCmizaCon,  personalizaCon  etc.   Ad  product  

innovaCon  

Evolved Culture

Evolved Strategy

Social

Search

Newsletter

Direct / Other

Partnerships

50%  

20%  

12%  

10%  8%  

- ! 1,000,000 ! 2,000,000 ! 3,000,000 ! 4,000,000 ! 5,000,000 ! 6,000,000 ! 7,000,000 ! 8,000,000 ! 9,000,000 !

10,000,000 ! 11,000,000 ! 12,000,000 ! 13,000,000 ! 14,000,000 ! 15,000,000 !

Feb-

12!

Apr-1

2!Jun

-12!

Aug-

12!

Oct-

12!

Dec

-12!

Feb-

13!

Apr-1

3!Jun

-13!

Aug-

13!

Oct-

13!

Dec

-13!

Feb-

14!

Apr-1

4!Jun

-14!

Aug-

14!

Oct-

14!

Dec

-14!

Feb-

15!

Apr-1

5!Jun

-15!

Aug-

15!

Oct-

15!

Dec

-15!

Feb-

16!

Apr-1

6!

Uniq

ues

Page

view

s

- !

20,000,000 !

40,000,000 !

60,000,000 !

80,000,000 !

100,000,000 !

120,000,000 !

Feb-

12!

Apr-1

2!Jun

-12!

Aug-

12!

Oct-

12!

Dec

-12!

Feb-

13!

Apr-1

3!Jun

-13!

Aug-

13!

Oct-

13!

Dec

-13!

Feb-

14!

Apr-1

4!Jun

-14!

Aug-

14!

Oct-

14!

Dec

-14!

Feb-

15!

Apr-1

5!Jun

-15!

Aug-

15!

Oct-

15!

Dec

-15!

KEY TAKEAWAYS

•  Build a network of like-minded influencers. Don’t just go for biggest social audiences.

•  Let the analytics figure prominently into editorial vision

•  Evolve your visual language long before its expiration date