How Data is Transforming the Store of the Future

Post on 08-Sep-2014

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The conventional shopping experience has gone through drastic change. Consumers have never been more empowered and demanding. Shoppers expect an online and in store experience that is personalized, thoughtful and efficient. Retailers have never had access to so much data. Scaling out the personalized 1-1 relationship to a large consumer base, across multiple channels, seamlessly and profitably is a major challenge retailers are currently facing. Sylvain Perrier, CEO and President of Mercatus Technologies, shares his insights on well executed personalization, common data pitfalls to avoid and how you can leverage your existing resources to deliver profitable, loyalty building personalization.

transcript

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HOW DATA IS TRANSFORMING THE STORE OF THE FUTURE

DX3 | Presented by Sylvain Perrier

Things You Need To Know5

2

OUTLINE

3

RETAIL LANDSCAPE

INFORMED CUSTOMERS

CHANGINGRETAIL

LANDSCAPE

MARKETING TECHNOLOGY

DATA

6 KEYTRENDSSHAPINGRETAIL

CONSUMER TECHNOLOGY ADOPTION

INTEGRATEDCOMMERCE

INTEGRATED COMMERCE

4

DATA

4

1

THE TRANSFORMATION

6

PERSONALIZATION

7

2

METRICS

8

3

9

4

10

PITFALLS TO AVOID

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TAKE IN YOUR SURROUNDINGS

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PRIVACY & SECURITY

13

CREATE A PLANCREATE A ROADMAP5

14

IDENTIFY & PREPARE

15

TAKE ACTION

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THE STORE OF THE FUTURE

17

THANK YOU

Sylvain Perrier@sylvainperriermercatustechnologies.com