Hello!

George DimitriouHead of Marketing & Communications

@tsakali_gr

#Our flagship service

#How it all began…

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Lots of coffee cups

1 announcement @

insomnia.gr

12 merchants

#Skroutz today – The figures

The #1 online shopping webpage in Greece (6 mil. unique visitors / month)

156 million clicks (+22% YoY)

2,300 e-shops (+20%) / 12 mil. products

~€6.5 mil. annual turnover (+45% YoY)

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#Skroutz Webpage Traffic (monthly basis)

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Team

135+ Greece

15 Turkey

Offices

Skroutz HQ

2.200m2

Alve

200m2

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2005 2015

#Skroutz goes abroad

2013

#Projects portfolio

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#Skroutz SmartCart

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#The startup culture (even when you’re way beyond that)

“Anything is possible” mentality

Shared purpose

Ability to react & shift quickly

Collaboration & transparency

Autonomy

Praise & recognition

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#What is the employer brand?

Identity

Perceptions of stakeholders

Reputation

Value proposition to

employees

Λένε "Only hire people smarter than you" και το επιβεβαιώνω: οιάνθρωποι του Skroutz με έχουν κάνει εξυπνότερο και καλύτερο άνθρωπο.

Σε πείσμα των καιρών, αντί για valuations και κέρδη, ας μιλήσουμε για το πώς φτιάχνεις μια εταιρεία που το fun factor είναι σημαντικότερο από ο,τιδήποτε άλλο.

13Γιώργος Χατζηγεωργίου, CEO & co-Founder, Skroutz

#Lead by example

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#Interview and onboarding

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#OnboardingNew Skroutzers

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#Workspace BlissSkroutz Awesome Factory

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#Employee benefits

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#Life @ Skroutz

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#Team BondingCompany wide

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#Happy BudgetSub-team Clusters

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Skroutz CMS

Aleka

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#Trainings & Conferences

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#CSR Internal & External

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#Community & Stakeholders

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#The “voice” of your peopleAllow them to tell their stories = your story!

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#Promote your brand culture

#Our path to success

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Sustainable business

model

Excellent working

environment

Passionate for

E-commerce

Happy creative people

#What can you do?

1. Keep your team motivated

2. Encourage extroversion

3. Tell your story in an authentic way

4. Focus on the attractive & compelling

attributes of your company

5. Be consistent

6. Celebrate successes

7. Embrace your communities

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#Key takeaways

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1. Employer & commercial brand go hand-in-hand

2. Employees are your strongest ambassadors or

biggest critics

3. Workplace = happiness factor

4. Staying true, relevant, distinctive & aspirational is what defines your culture

5. Your greatest weapons: word-of-mouth & good will

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Stay focused.Don’t be afraid to have a voice!

Let’s be honest…

Building a strong employer brand is hard work. Damn hard work.

Thank you!