How effective is the combination of your main product and

ancillary texts?

Connor Hoskin and Danielle Wood

Values

• Isolation

• Depression

• Confusion

Target audience

• PG• 15-24 (Coraline)• Gender – more of a female audience (Coraline

54% was female)• Most likely to be seen by working class parents

(Coraline C143%)

Poster

Poster

Radio text

• How does a radio ad attract a target audience?

• Questions the audience• Makes the audience question the film• Mention of awards and nominations • Links well with film and posters

Conclusion

• Why there are links between the ancillary texts and the main film?

• Isolation

• Are they effective together?• Yes/No