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“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.”

— Fairfax Cone

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HOW IS IT DONE TODAY?

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HOW IS IT DONE TODAY?

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HOW SHOULD IT BE DONE?

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HOW SHOULD IT BE DONE?

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CREATE A PROCESS FOR EVALUATION AND SUCCESS

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STUDENT SEGMENTATION

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MARKET OVERVIEW

Age Gender

Marital Status

ProfessionalChildren

HomeownerCredit Card

Reader

Cultural Dimension

Interest in Cooking

Ecologist

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LABOR MARKET & ECONOMIC ANALYSIS

ForemanStudents

Farm

Clerical

Sales Service

HomemakerManagementLawyers

Unskilled

Military

Retired

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MAPPING

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COMPETITION

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COMBINE ALL THE INFORMATION

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ADVANCE RESEARCH TECHNOLOGIES

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SET CLEAR EXPECTATIONS

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HOW TO EVALUATE A PARTNER

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ANY VOLUNTEERS?

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THE END.Kari Kovar, Vice President of Non Profit Higher Education2305 Presidents CircleSalt Lake City, UT 841201.800.279.9335WWW.DATAMARK.COM