SPHomeRun.com

Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com

How Managed

Service Providers

(MSPs) Can Partner

With Each Other

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An Entire World

of Scalable

Opportunity

Can Open Up

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to Those Managed

Service Providers

Who Can

Effectively Partner

With Each Other

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“What are the

Different Ways

in Which Managed

Services Providers

Can Partner?”

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Focus On

Non-Competitive

MSP Partnerships

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When a Managed

Service Provider

Lacks Clarity About

its Competencies,

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It Cannot Possibly

Be a Good Partner

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Look for

Similar-Sized

Partners

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If Your Company

Has 10 Employees,

Look to MSPs

to Partner With

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That Have Perhaps

Anywhere From

5 to 50 Employees,

Not 50,000+

Employees

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Add Some (or All)

of These 12 Steps

to Your MSP

Partnering

Marketing Plan

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• Trade Guest

Blog Posts

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• Make Regular

Guest Appearances

on Each MSP’s

Podcast or Vidcast

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• Jointly Sponsor

a Seminar

or Webinar

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• Share a Trade

Show Booth

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• Barter

Newsletter or

E-mail Newsletter

Sponsorships

With Each Other

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• Plan a Shared

Direct Mail

Campaign or

Solo E-mail Blast

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• List the Other

MSP in the Partners

or Affiliations

Sections

of Your Website

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• Add Their Blog

to Your Company’s

Blogroll

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• Invite Their

Owner to Join Your

Advisory Council

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• Co-author a

Whitepaper That

You Both Market

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• List the

Other Managed

Services Provider

as a Sponsor

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on an Existing

Related Whitepaper

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• Introduce All

of Your Partners to

Each Other, Either

Informally or By

Hosting an Event

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Expand Your

MSP Partnering

Program with

Non-MSPs

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Trusted

Technology

Advisors Including:

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• Cloud Computing

Consultants

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• Computer Repair

Businesses

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• Direct Market

Resellers (DMRs)

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• Network

Integrators

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• Software

Developers

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• System Builders

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• Trainers

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• Value Added

Resellers (VARs)

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• Video Producers

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• Website

Designers

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Trusted Business

Advisors Including:

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• Accountants

(CPAs/CAs)

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• Attorneys

(Solicitors)

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• Graphic

Designers

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• Management

Consultants

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• Marketing

Agencies

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• PR Agencies

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What’s Your

Favorite

Partnering Option

For Managed

Service Providers?

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What Do You Think

is the Most

Overlooked and

Underrated?

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Please Share

Your Thoughts

in the Comments

Box Below

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