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How to use LinkedIn, Twitter and Facebook to find the right partners and customers

David Strom7/28/11

david@strom.com

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Who is David Strom?

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Agenda

• Steps to take to find someone online• Deeper dive into LinkedIn• Groups on Facebook and LinkedIn• How Dell and others do customer support• Cool tools to use

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1. How to find someone online

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Let’s take a quick poll

• Choose as many of the following as apply to your situation: – I used LinkedIn to get my current job– I have hired someone that I found on LinkedIn first– I have posted something on Twitter within the last week– I have my LinkedIn and Twitter accounts connected so

that posts from one are seen on the other– I still have just the very basic information on my

LinkedIn profile– My children have more Facebook friends than I do

2. Little known features

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Recommendations

• But I don’t know anyone!• Recall your most recent engagements first• Think about your best partners and suppliers

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Recommendations

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3. Using groups effectively

• LinkedIn• Facebook

Join Groups

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Don’t do this!

Need an exact URL along with this logo! Such as:http://facebook.com/yourcompanyname

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4. How to use social media for support

• Dell• Sage Software• Spiceworks• AT&T

Dell and Social Media

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How not to use social media!

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Common Twitter mistakes

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Let’s take another poll

• Do you have business accounts set up on which of these services:– Twitter– Facebook– LinkedIn– YouTube– Wordpress or some other blog service

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5. Cool tools

Pixelpipe.com covers:

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Go to http://www.socialquickstarter.com

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Let’s hear how our MSP is using LinkedIn

Sharon Simpson, Ongoing Operationsssimpson@ongoingoperations.com

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Questions?

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