How National Wildlife Federation Uses LinkedinBy Danielle Brigida

@starfocus | Brigidad@nwf.org

5 Ways Linkedin is Better Than a Rolodex

• Public Contacts• Understand Your Network• Search for People• Aggregate Job Updates• Stay Connected

Convert Career Seekers

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We will periodically Encourage our career seeking traffic to our page or groups on LinkedIN

Encourage Sharing Volunteer Info

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Advisory Groups and Boards

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Experiment with Groups

• Invest Time• Monitor Posts• Keep alumni

and job seekers in the loop

• Offer Resources

Moderation Takes Time

Group Statistics Offer a Glimpse at Your Audience

Company Pages

• Post Job Updates• Experiment with content• Interact with donors• Engage with volunteers

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Build Out Staff Profiles as Touch Points

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Track Personal Stats

Analyze Your Combined Network

Inmaps.linkedinlabs.com

Questions?

Danielle BrigidaSr. Manager of Social StrategyNational Wildlife Federation@starfocus brigidad@nwf.org

Judy N, Flickr