How Rakuten is planning to run their entire business in English?

s1190211 Taishi Tsukahara

● First Rakuten that established● Why English is needed in Rakuten company● Advantages in using English as an Official Language● Creating environment for employee to study English● Rakutens other strategies● Mikitani has said four things since established Rakuten● Employee requests to Rakuten● Reference

Content

First In sales of the first moon, the circulation total was 320,000 yen. About 180,000 yen were bought for myself sooner or later. It was a cellular phone that sold first. There were critical a lot of voices to the business of this company.

First Rakuten that established

Rakuten work together not only Japanese companybut also foreign company.There are many people that foreigner working inRakuten. Rakuten has a lot of customer as foreigner.

Why English is needed in Rakuten company

People of the first class gather from foreign countries. The foreigner whose talent cost is cheaper than Japan can be employed. It is possible to make it to the company that passes to the world.

Advantages in using English as an Official Language

Rakuten employees are under a lot of pressure tolearn English. 200 employees out of 3,000 working at theheadquarters take lessons from Berlitz Japan Inc. Everybody spends their own money for lessonsand is committed to learning English. Rakuten is not providing financial support forlessons, but Berlitz offers a discount.

Creating environment for employee to study English

Rakuten Inc is announcing it will make English itsofficial language by 2012. All internal meetings will be in English whetherforeigners are present or not. Members who cant speak English in two yearswill be fired. Board meetings and weekly all-companymeetings have been in English since March.

Rakutens other strategies

● The Internet becomes more convenient more easily.

● The Internet spreads explosively.

● The Japanese comes to buy the thing on the Internet.

● Circulation changes on the Internet.

Mikitani has said four things since established Rakuten

● It always improves, and it always advances.

● It is considered that it is a business group with the professionalism.

● The hypothesis is done, executed, and verified.

● It is maximization of customer satisfaction.

● Speed!!Speed!!!Speed!!!

Employee requests to Rakuten

● http://search.japantimes.co.jp/cgi-bin/nn20100716f1.html ● http://business.nikkeibp.co.jp/article/nmg/20090630/199010/?

ST=nmg_page ● http://ajw.asahi.com/article/economy/business/AJ201206300064

Reference