Post on 22-Apr-2015
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About Me
1. Serial entrepreneur – co-founded two companies in India and two in USA
2. Current company – iMorph – Tools for Information and Intelligence
3. One of the mentors at Nasscom Mentoring Group in Chennai4. Started and run the Startup Special Interest Group at TiE
Chennai5. Mentor a few product companies6. Chief mentor of an Innovation Cell at an Engineering college
in Chennai7. Code for fun
Services and Products
Services Are AGreat Way To Start a Business
Services HaveLess Risks
Services MarketingIs a Well Established Process
Services Business ModelsAre Proven
Services Delivery Models Are Well Established
Services HaveA Few Problems
Services Heavily Rely OnPeople
Services Margins DiminishAs More Competitors Arrive
Service RevenuesDepend On People’s Time
What about Products?
Products Have A Higher Risk Profile
Products Have A Higher Potential Reward
Products Require A Culture of Innovation
Products Have A Different Development Model
Products Have A Different Business Model
Products Have A Different Delivery Model
Products RequireUnderstanding
Products RequireUnderstanding A Domain
Products RequireUnderstanding Technology
Products RequireUnderstanding Customer Needs
Products RequireUnderstanding Customer Needs
Products Are Easier to Scale
Products Depend On Innovation and IP
Products Depend On Finding a Niche
Products Depend On Finding Funding
Products Depend On Exploration
However Once You Get A Successful Product
You Have Better Margins
You Have Higher Market Value
You Are Less Dependent On Head Count
You Can Afford to beSmall
So, How Do We Go From Services to Products?
Products AsLead Generators for Services
Productized Services
Products Delivered As Services
Products Generate Service Business
Next Steps?