How Stunning Storytelling Can Advance Your Career

July 21, 2011

Brought to you by:

Today’s Speakers

Andy KrzmarzickCommunity ManagerGovLoop

Dr. Bill Brantley

GovGigs Resources

• GovGigs: www.govloop.com/govgigs

• Rock Your Resume: www.govloop.com/group/rockyourresume

• Join our Mentors Program: http://mentors.govloop.com/signup

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How Stunning Storytelling Can Advance Your Career

Dr. Bill Brantley

How I Learned About the Power of Stories

What Is A Story?

A narrative account of an event or events.

(The Story Factor by Annette Simmons)

Stories have detail and emotional content.

Stories are the way we learn

and share knowledge.

Why Do Stories Work?

Why Use Stories in Job Hunting?

Helps You Know Yourself

• Establish your personality• Make you memorable• Establish trust• Branding

Building Your Stories: Structures

CAR – Challenge, Action, ResultsCCAR – Context, Challenge, Action, Results PAR – Problem, Action, ResultsPARLA – Problem, Action, Result, Learning, ApplicationSAR – Situation, Action, ResultSCARQ – Situation, Challenge, Action, Results-QuanitifiedSHARE – Situation, Hindrance, Action, Results, EvaluationSIA – Situation, Impact, AnalysisSMART – Situation with Metrics, Action, Results, Tie-inSOAR – Situation, Obstacle, Action, ResultSTAR – Situation, Task, Action, Result(Tell Me About Yourself by Katherine Hansen)

Building Your Stories: Analysis

GS-12: You qualify at the GS-12 level if you possess one (1) year of specialized experience, equivalent to at least the GS-11 level in the Federal government, which has equipped you with the skills needed to perform successfully the duties of the position. These include:• Conducting studies, analyzing findings and making

recommendations on program operations.• Conducting detailed analyses of complex functions and work

processes. • Participating in special studies.• Supporting the development and evaluation of policies.• Recommending actions to achieve program objectives and

improvements.

Building Your Stories: Mining

How do you find stories?

• Past Resumes• Current and Past Job Descriptions• Work Awards• Work Diary (If you don’t have one, start one

today!)• Colleagues (Past and Present)• Work Files and Email

Building Your Stories: Cataloging

KSA Story Bank

Collection of stories indexed by knowledge,

skills, and abilities.

Update at least every three months.

Your Five Essential Job Stories

Who I AmMy Vision Values in ActionWhy I Am Here I Know What

You Are Thinking

How to Use Your Job Stories

• The Elevator Story / Networking Stories: Who I Am and Teaching Stories

• Resume Stories: Short Accomplishment Stories (Quantify when possible)

• Cover Letter Stories: Who I Am and Skill Stories• Career Portfolio: All Five Job Stories and Teaching Stories• Interview: All Five Job Stories (especially vital for behavior-

based interviews)• “Why we should hire you” story• “Shortcomings” stories

Storytelling Resources

• Tell Me About Yourself: Storytelling to Get Jobs and Propel Your Career by Katherine Hansen

• The Story Factor by Annette Simmons• The Leader's Guide to Storytelling: Mastering the Art and

Discipline of Business Narrative by Stephen Denning• Improving Your Storytelling: Beyond the Basics for All Who

Tell Stories in Work and Play by Doug Lipman

• Job Hunting Partner• Video Your Stories – “Game Films”

Thank You

Dr. Bill Brantley

Bill@billbrantley.com

Bill.brantley@gmail.com

Portfolio at billbrantley.com

Today’s Speakers

Andy KrzmarzickCommunity ManagerGovLoop

Dr. Bill Brantley

GovGigs Resources

• GovGigs: www.govloop.com/govgigs

• Rock Your Resume: www.govloop.com/group/rockyourresume

• Join our Mentors Program: http://mentors.govloop.com/signup

Thank You!