How to be a Kick-Ass Client

Know What You Want

even better… Know what you Don’t want

LISTEN

Let them do their job

When you have a dog , you don’t need to bark.

Inspire, with a tight brief &let them loose to dreamThat’s what you hired them for

Feed-In rather than

Feed-back

Feed-In rather than

Feed-back

Focus on the Objective

Feed-In rather than

Feed-back

Comments must be Laser-sharp & Actionable

Salvage ideas before Kill

great ideas happen when someone says how can we make it work

Learn How its made?

Understand how the agency operates, the creative process, development & production details

Be Realistic

Keep context of the market realities, Competitors & Challengers , Budgets, Timings

Congratulations !

you are now hereby entitled to be a

KICK-ASS Client

Thank you. That’s all for now.

Suleman Abdullah Brand Strategist

@SCULEMAN