How I Started a Digital Marketing Agency In One

YearShort Version

Derric Haynie@SixPeppers

The Splash Journey

Summer 2014• First customer• Worked from home• Started testing online tools • Built our first website• Experimented on website • Adopted learning/education habits• Became Hootsuite certified• Subscribed digital marketing blogs

Fall 2014• Got co-founder• Business entity and bank account• Second and third client• Began networking

Winter 2015• Moved downtown• More certifications• Google Adwords• Google Analytics

• Fourth and fifth client• Got funding• Rejected from EvoNexus

Spring 2015• SMMW15• Started building tool-belt• Moved into office space• Hero Conf• InfusionSoft CRM• Quit poker

Summer 2015• Copywriting contest finalist – Conversion Road Trip • Joined SD Chamber• Adopted new target personas• Well established tool-belt• First lead magnet• Began AdWords + Facebook advertising• Started building educational platform / content strategy

• Live speaking• SplashU blog• Big Tips Small Biz

• Digital Marketer certification• Spike in social media • Gained sixth and seventh client• First promotional giveaway• Started product series• No white label• Well prepped for scaling

How to Start Your Own Digital Marketing Agency

In One Year

How to Become a Digital Marketing Expert In One

Year

How to Become a Digital Marketing Expert In One

YearAnd All The Resources You Will Ever Need

• Convince and convert

• Content marketing institute

• Digital marketer

• Exchange leads

• Ninja outreach• Co-schedule• Hubspot• Infusionsoft• Spokal• SiteTuners• MonetizePros• LocalVox• NeilPatel• Ian Clearly –

Razor Social• Slack• Influenceandc

o• Optimizesmar

t• Kissmetrics

• Unbounce• Moz• American

marketing association

• Blognotions• Growthhacker• Business on

market st• Mod Girl

Marketing• Social Media

Examiner• Digital

Telepathy• Foundr Mag• Union Metrics• DistilledU• Seth Godin• Neville

Medhora• Serious

Bloggers Only• Ashley

Faulkes• Ezine Articles

• Proposify• The Social Ms• Mari Smith• Rival IQ• LocalVox• Review

Trackers• Instapage• Curata• Duct Tape

Marketing• Katana

Connect• SumoMe• Mail Chimp• Process Street• Inbound

Writer• Coschedule• SimilarWeb• SpyFu• Jeff Bulas• Product Hunt• PPC Hero• Linkfluencer

• Jenn Herman• Clarity• Startup

Socials• Copyhackers• CopyBlogger• Optimizely• Outbrain• Adroll• Optimize

Smart• Scripted• iSpionage• Boostability• Plus Your

Business• Lincoln

Murphy• Startup Digest• Adstage• Wordstream• Recurly• Udemy• Mosaichub• SocialBro

• Digital Vidya• UserTesting• Outreach

Media• Marketo• AlleyWatch• ReachLocal• Toolyo• GrooveHQ• CoFounders

Lab• AngelList• OpenViewLAb

s• Tradepubs• Marketing

Profs• Hootsuite• Conversion

Rate Experts• ConvesrionXL• Jon Loomer• Buffer• Search Engine

Land• SEM Rush

• Asana• Salesforce• VentureBeat• OKDork• QuickSprout• Entrepreneur• Entrepreneur

on Fire – Podcast

• Smart Passive Income – Podcast

• Mad Marketing – Podcast

• The Sales Lion• Marketing

Land• Internet

Marketing Ninjas

• Amy Porterfield

• Crazy Egg• Yoast SEO• Tim Ferris –

Podcast

• Tim Ferris – Four Hour Work Week

• Guy Kawasaki• B2B

Marketing Insider

• Business 2 Community

• Startup Magazine

• WPCurve• Dan Martell• Think

Entreprenuership

• MackWeb• Raven Tools• Simply

Measured• Search Engine

Journal• Search Engine

Watch• Manly

Pinterest Tips• The Lean

Startup•  Small Biz

Trends• Boost Blog

Traffic• Hack the

Entrepreneur• Jon Naster• MissionPreneu

r• Mad

Lemmings• Social Media

Zoom• Social Media

Marketing Happy Hour

• WOW Small Business Show

• RainMaker.FM

Books

Events

People BlogsCourses

People

Rand FishkinSEO GeniusMoz.com/blog

@randfish

Marcus SheridanContent Marketing Guruthesaleslion.com

@thesaleslion

Neil PatelDigital Marketing and Blogging WizardNeilPatel.comQuicksprout.com/blog @neilpatel

Seth GodinStartup and Entrepreneur GodStartup School PodcastSethgodin.com @thisissethsblog

Guy KawasakiKing of Social Media

@GuyKawasaki

Jay BaerMarketing Speaker and CoachConvinceandconvert.comMarketingpodcasts.comYoutube.com/jaybaer

@thisissethsblog

Courses and Groups

Digital Marketer LabsDigitalMarketer.com

Social Media Marketing Society[Affiliate] bit.ly/SMExaminerA

Copyblogger.comCopyblogger.com

UdemyUdemy.com

Small Business Lead Generation – Scott BrittonSEO Training Course – Moz.com

Google AdWords for Beginners – Corey RabazinskiCopywriting Secrets – Len Smith

Video Traffic AcademyVideoTrafficAcademy.com

Additional Resources

Social Media Marketing WorldInboundContent Marketing WorldMozConGrowth Marketing ConferenceCall to Action Conference

Lean Startup ConferenceTraffic and Conversion SummitHero ConfICONCopyBloggerSXSW

Events

Mad Marketing PodcastStartup SchoolSmart Passive IncomeEntrepreneur On FirePerpetual TrafficSocial Media Examiner ShowSocial Media MarketingSolopreneur HourTim Ferris Show

Content IncSocial Pros PodcastCall to ActionHack the EntrepreneurManly Pinterest TipsFoundr MagazineDuct Tape MarketingJay Today TVSocial Media Marketing Happy Hour

Podcasts

James WedmoreLen SmithPat Flynn John Lee DumasMari SmithJon LoomerIan McClearyAmy Porterfield

Michael StelznerLeslie SamuelMartin ShervingtonOli GardnerTim FerrisJohn JantschAndy CrestodinaRyan Diess

Notable Mentions

More Books• The Lean Startup• Best Damn Web Marketing Checklist• Four Steps to the Epiphany• Blue Ocean Strategy• From Zero to One• The One Thing• 4 Hour Work Week• The Psychology of Persuasion

Books

Events

People BlogsCourses

Derric Haynie@SixPepperssplashopm.com/SDDME/

Splash – Online Presence Management@splashopm

Periscope@SixPeppersAMA Digital Marketing

Monday’s @ 4PM