How to-become-a-super-hero-wendy moore-facebook

transcript

Become a

Social Media Super Hero

Facebook

http://www.facebook.com/socialmediasuperhero

About Wendy

• Business Entrepreneur

• Founder, Savvy Web Women

• International Best Selling

Author

• Educator

• Speaker

• Over 15 years IT Industry

experience

Is this YOU?

Would this appeal?

Social Media

Why Use Social Media

• 60% of Australians use Facebook

• 78% of consumers trust peer

recommendations. Only 14%

trust advertisements

• 57% of Australians have

watched online videos to help

them decide about a product

or service

Why Use Facebook?

• If Facebook were a country it would be the 3rd most populated

(behind China & India)

• The fastest growing segment on Facebook is

55-65 year old females

• More than 1.5 million pieces of content (web links, news

stories, blog posts, notes, photos, etc.) are shared on

Facebook…daily

Highest Corporate $ Spend: Facebook

Customer Annual Spend

• Fan - $310

• Non-fan $150

• Fan - $205

• Non-fan $83

• Fan - $190

• Non-fan $120

• Fan - $171

• Non-fan $63

Source: Syncapse

Brand Usage

• Fans – 87%

• Non-fans – 47%

• Fans – 83%

• Non-fans – 58%

Why Use Facebook Business Pages?

• Each fan is worth $136.38 per year

• 68% of fans will recommend a product to

other people

• Customers who are also a fan on Facebook spend 150% more,

per annum, than customers who are not fans

Who Are Your Target Market?

You need to know WHO your

target market ARE in order

to CONNECT with them

with their client list and offer amazing value. They understand

their business niche, point of difference or unique selling

proposition.

They are willing to invest in themselves and their business and see

the value of connecting using social media (ie: I don't have to

convince them!). They are willing to outsource the tasks they have

no time to do or lack the skill set to do.

They want expert advice on how to get in front of an audience that

wants to buy what they are selling and are ready to step up and

"own" their niche.

My ideal client is an action taker and motivated to

get results. They are looking to genuinely connect

You need to know WHO your

target market ARE in order

to CONNECT with them

Where Are Your Target Market?

• Twitter?

• Facebook?

• YouTube?

• LinkedIn?

• Blogs?

• Forums?

Facebook Personal Profile - Old

Facebook Personal Profile - New

Facebook Business Page - Old

Facebook Business Page - New

What to include…

Use the Real Estate Facebook Gives

You Need Images

What to include…

What is Your Time Worth to Your

Business?

What tasks are you performing that

you should outsource?

Savvy Client Connect – Hero Pack

• Your Facebook Business Page:

– Custom Wall Skyscraper Banner for page wall & Set Thumbnail

– Custom Like Us / Welcome Page

– Google Analytics added to Welcome Page

– Invite Friends Tab

– Addition of Custom Tabs (in addition to Welcome Tab)

– Custom Sales Page for List Building with Email Opt In

– Embed YouTube Video

– Connect your Twitter Feed to your Page

– Clickable Buttons linked to your Website

– Google Analytics added to Every Custom Tab

– Free Page Promotion and Shout Outs

• Your Facebook Personal Profile:

– Linking your “Work” Profile to your Facebook Business Page

– Optimising your “About You” information to showcase your

business

– Adding Backlinks from your profile to your chosen Website

• Using Directories to Spread Your Reach:

– Basic Profile set up on key Article Directories relevant to your Niche

– Basic Profile set up on key Business Directories relevant to your

– Working with you to create your Resource Box to drive traffic back

to your Website or Blog

– Working with you to create your Articles (from your existing wealth

of knowledge and material)

– Adding your Resource Box to each Article

– Posting your Articles to key Article Directories

– Posting your Articles to key Business Directories (where available)

– Sharing your Articles on your Facebook Business Page

– 30 minute Strategy Session with Wendy Moore

• Your Facebook Business Page

• Your Facebook Personal Profile

• Using Directories to Spread Your Reach

Just 497.00 Today

(then 497.00 in 30 days)

Limited Hero Packs at this Exclusive Price

How to-become-a-super-hero-wendy moore-facebook

Career