How to Boost Facebook Page Engagement With Timeline Contests

transcript

HOW TO USE FACEBOOK TIMELINE CONTESTS TO BOOST ENGAGEMENT RATES

WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

What we’ll discuss in the next 15 minutes:

1) What are timeline contests?

2) What are the benefits?

3) How do they work?

4) Q&A

How to use Facebook timeline contests to boost engagement rates

WHAT ARE TIMELINE CONTESTS?

Facebook timeline contests allow you to run a simple Facebook contest with a Page update, instead of a page app.

https://www.facebook.com/business/news/page-promotions-terms/

WHAT ARE THE BENEFITS?

Benefits:

• Free

• Easy

• Improve news feed exposure

• Increase engagement

• Increase fan loyalty

HOW DO THEY WORK?

You can reward fans and visitors for:

• Posting on your Page (including photos)

• Private messaging your page

• Liking a page post

• Commenting on a page post (including comments with photos)

• Accumulating likes on their posts or comments (including comments with photos)http://www.johnhaydon.com/2014/03/18/facebook-timeline-contests/

You can’t:

• Ask users to tag themselves in a photo they are not pictured in

• Ask users to share a post

• Ask users to post something on theirs or their friends’ timelines.http://www.johnhaydon.com/2014/03/18/facebook-timeline-contests/

http://contest.agorapulse.com/

HOW DO I GET STARTED?

Try these timeline contests:

1. Like the post to enter

2. Comment on the post to enter

3. Answer a question correctly to enter

4. Caption this photo to enter

5. Post a photo to be entered

Three tips for timeline contests:

• Be clear about your goals. If you want more post engagement, then timeline contests are the way to go. But if you’re looking to acquire emails, a page app is what you’ll need to use.

•Don’t go overboard with the prize. Keep the value of your prize to $50 or less.

•Make sure the prize is relevant to your nonprofit’s mission. For example, a dog shelter could offer dog treats, toys or other accessories.

Don’t forget to share the results and thank your fans!

Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA

Creator: The Nonprofit Facebook Bootcamp

Instructor: Marketing Profs University and Charityhowto

Author: Facebook Marketing for Dummies, 3rd and 4th Editions

Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.

Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo,

How to Boost Facebook Page Engagement With Timeline Contests

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