“How to build, nurture and mantain a Community within the Collaborative Economy”

Report #iCollDay3QBy Lucía Hernández

Translated by: Elena Giroli

What’s a Community?

“Communities are a collections of committed individuals with a common objective aligned on the way on how to

reach that objective”“It’s a state of trust”

“A brain connected 24h ”“It’s start online and it becomes

stronger offline”

Conclusions from the Attendees

¿What’s attract you most in being part of a Community?

1. Social Motivation:

• Meeting People• Share decisions, responsibilities and

obligations• Collaborate to reach a common

objective• Give and Take• Have fun

2- Personal and Professional Motivation:

• Continuous learning, personal growth and development

• Stimulating contacts, exchange of knowledge and experiences

• Access to current• Synergies• Productivity• Savings

3- Change Motivation:

• Optimization of resources• Sustainability• Environmental Care• Another way to consume and

produce

Why would you stop to belong to a Community ?

• Changing of the values or the cause that united the Community

• No longer adds value• When there is only an economic

interest to perceive• You do not fit the Community

anymore and/or the role is very passive or static

• Bad experience or not money back

• Lack of resources • Cyclical Changes• Relationship value obtained /

lesser involvement

What kind of role would you like to play in the

Platform?

From the Platform Point of view

• Innovative and creative Ideas Generator

• Improvement of web usability• Content Generator

From Social point of view

• Event Organisation• Ambassador• Influencer/Leader

From a Support point of view

• Councelor• Mentor• Leader (?) • Conector

From Service Use point of view

• Bring values • Resources optimisation

Differentiation of Roles and Tasks

Do not want a fixed role, a responsibility that falls on a person but they want to have tasks that can start and finish without the obligation of having the same person doing always the same thing.

Conclusions from the Experts

¿How do you face your current challenges in order to create Communities ?

• Active Listening• Rating System • Users Empowerment• Collaboration with users and service

providers• Observation• Personal attention• Recognition towards: active

members, those who help others and those proactive

What roles you give to your users?

• Involvment in the event organisation• As Conectors to creat synergies• Company Culture Transmitters• As supporter to other members• Idea Generators throwing challenges

From what mistakes are you learning to manage your Community?

• Lack of knowledge of a scaling model• No balance between automated process/ad-hoc

attention• No distinction between individual or general

complaints • Not knowing enough the members• Lack of assertiveness• Lack of attention towards relationships among

members

“We need to look for Relationships not

transactions, both On-line and Off-line”

.

What kind of online and offline tools do you think could be made available to the members in order to build and maintain

their Community?

On-Line

• Web platform to connect with Companies

• Active listening and Proactive communication

• Closed Groups on Facebook• Valueble Content creation, Blog and

Newsletter• Merits recognition system• Launch challenges• Empower the Super Members

• Rating: Services, Offers, Events, Quality and Care

• Clear Corporate Identity• Collaboration with other similar web

platforms• Presence of Influencers and Leaders• Chat 24/7• Matrix/matching System among

members by profile and synergies• Community Gardener

Off-Line

• Events:- Meeting, Talks and Workshop- Meeting between members- Meeting between Influencers/Leaders and Super Members• Co-creation- Members empowerment through meet-ups - Check of technical operations and needs- Workshops• Merchandising