How to build successful

digital products.

Hello!Nicole BradickCEO, Theory and Principle

nicole@theoryandprinciple.com

@NicoleBradick

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Why Create?2 main reasons:

1. Lead Gen

2. Value Add

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Build v. BuyWhat makes sense for your project?

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When to

BuyProducts already on the market may be

perfectly suitable to meet your needs

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Options to buy your

products

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When to

BuildSometimes custom is really what you need.

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Primary Reasons- You need a custom

interface

- You have complicated data

needs

- You want to sell to others

- You need other

bells/whistles

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What Does it Take?What roles are needed to create a successful product?

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“Building Successful Digital

Products is Really, Really Hard!

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What roles do you need?

Product/Project Manager UX Researcher/Designer Visual Designer

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QA Tester Front-End Developer Back-End Developer

Build resource

modelsInhouse resources

This is often the most

expensive option if you’re

going to maintain a full

team

Outsource to Agency

Look at agencies with

expertise in the space or

with the technologies

you’re looking at using

Combination

Depending on the type of

project and the goals, this

may be the preferred

model for many

organizations

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Respective Benefits and

LimitationsOf Insourcing v. Outsourcing

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Strengths

Subject matter expertise

Understanding of clients

InsourcingLimitations

Time!

Lack of resources

Not knowing what you don’t know

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Strengths

Ability to scale

Native expertise

Resources

Can teach processes that can be

replicated

OutsourcingLimitations

Lack of subject matter expertise

Over-reliance risks not building the

skills internally

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Development Process

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Define GoalsHow do we define success?

How do we measure that?

Empathy/DiscoveryUser research

User personas

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IdeationDesign Thinking

Prioritization

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ValidationPrototyping

Define and Test Assumptions

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Design/Build

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IterateTesting

Backlog Management

Things Nicole

wishes new builders

knew

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● Understand your

goals/metrics for success

● Think about marketing

● Think about maintenance

● Validate!

● Design.

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Thanks!Want to discuss more?You can find me at

nicole@theoryandprinciple.com

@NicoleBradick