Post on 12-Jan-2015
description
transcript
340 N 12th St, Suite 402Philadelphia, PA 19107
215.925.2600info@azavea.com
www.azavea.com/cicero
How to Conquer Your Post-Election Data Chaos with Cicero
About Us
Andrew ThompsonCommunity Evangelistathompson@azavea.com215.701.7689
Maya GutiérrezProduct Manager, Elections & Politicsmgutierrez@azavea.com215.701.7684
About Azavea
• Founded in 2000
• 30 people
• Based in Philadelphia
– Boston office
• Geospatial + web + mobile
– Software development
– Spatial analysis services
Research-Driven• 10% Research Program• Academic Collaboration
B Corporation• Pro Bono Program• Donate share of profits• Projects w/ Social Value• Open Source
Clients, Industries and Partners
• Social and Human Services• Arts and Humanities• Elections & Politics• Land and Water Conservation• Public Health• Economic Development• Public Safety• Municipal Services
Agenda
• Brief Cicero Overview
• 5 “Data Chaos” Factors:
– New Officials-Elect and New Districts
– Fewer emails, more forms, more social media
– Matching constituents to legislators for events
– National, state, and local level changes
– Make your issue relevant to new audiences
• Questions
An API and batch-geocoding servicefor
address-based district matching andpublic official contact information
API: GeocodingAssign latitude/longitude coordinates to your addresses
API: District MatchingUse address-level geocoding - the most precise (and easiest!) method of geocoding - for your district matches
Post-Election Data Chaos Factor #1:
New Officials-Elect and New Districts
We all know who won the election…
Image credits:Ann Wagner – Wikipedia.orgBarack Obama – WhiteHouse.gov, through Cicero APIBrian Sims – www.legis.state.pa.us
…but do you know where?
Congressional District 5
Congressional District 382nd Drive and Cascade HwyClackamas, OR 97015
http://gov.oregonlive.com/Congress/districts/
Previous Congressional Districts
…but do you know where?
Congressional District 3
Congressional District 5
82nd Drive and Cascade HwyClackamas, OR 97015
http://gov.oregonlive.com/Congress/districts/
New Congressional Districts
Even if the incumbent won, your constituents’ representatives
have changed!
How can Cicero help?
Updated year round by hand
Azavea’s Redistricting Background
http://www.redistrictingthenation.com/whitepaper.aspx
Post-Election Data Chaos Factor #2:
Fewer officials with public emails,More officials with contact forms,More officials with social media
1. New Officials-Elect and New Districts
Example: Robert Brady, PA-1
https://brady.house.gov/contact-me/email-me
Example: Robert Brady, PA-1
https://brady.house.gov/contact-me/email-me
Example: Robert Brady, PA-1
https://brady.house.gov/contact-me/email-me
…meanwhile, social media is gaining importance…
Same Example: Robert Brady, PA-1
Effective at the Local Level
How can Cicero help?
We keep track of it all!
Staterep.me
Post-Election Data Chaos Factor #3:
Matching Constituents with Legislators for In-Person Advocacy
Events
1. New Officials-Elect and New Districts2. Fewer emails, more forms, more social
media
In-Person Advocacy Works
Image credits:midcountymemo.com,www.csba.com,www.hsvma.org
…but it’s most effective when constituents are matched to their
officials!
So how can you avoid this…
Image credits: BaltimoreBrew.com, Gottahaveit.com, Socialistworker.org
…and do it this way instead…
Image credit: www.flickr.com/photos/prettycleverevents/5260913978
…with this?
Cicero Batch-Geocoding
Step 1: Registration before event
Step 2: Send your list to us
Step 3: We’ll match attendees to officials!
Post-Election Data Chaos Factor #4:
We didn’t just elect the President and US Congress…
1. New Officials-Elect and New Districts2. Fewer emails, more forms, more social
media3. Matching constituents to legislators for
events
Local, state level officials
They affect you, but are covered far less
Just after an election is the perfect time to engage
constituents and let them know!
…How can Cicero help?
Cicero Started from a Local Need
Image credit: neastphilly.com
We’ve Since Expanded
Post-Election Data Chaos Factor #5:
Making your issue relevant
1. New Officials-Elect and New Districts2. Fewer emails, more forms, more social
media3. Matching constituents to legislators for
events4. National, State, and Local level changes
Whole ton of causes!
Image credits:sparkaction.org, washingtonpost.com, cbsnews.com, thinkchangepakistan.wordpress.com, trinaisakson.com
Why pick yours?
How is this part of Data chaos?
People care about where they live!
Neighbors, Local Environment, Schools
Image credits: southphillyblocks.org,parade.com, wikipedia.org
And Cicero can help with…
Watersheds, Schools, Police, Census
Image credits: twitter.com/phillypolice,census.gov, studentsinaction.org
Using Spatial Analysis for Advocacy
5 Factors:
1.New Officials-Elect and New Districts2.Fewer emails, more forms, more social media3.Matching constituents to legislators for events4.National, State, and Local level changes5.Making your issue relevant to new audiences with spatial analysis
Questions?
About Us
Andrew ThompsonCommunity Evangelistathompson@azavea.com215.701.7689
Maya GutiérrezProduct Manager, Elections & Politicsmgutierrez@azavea.com215.701.7684
340 N 12th St, Suite 402Philadelphia, PA 19107
215.925.2600info@azavea.com
www.azavea.com/cicero
How to Conquer Your Post-Election Data Chaos with Cicero