Post on 11-Aug-2014
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How to crack your Client
It is how you use their insights
into your business strategies
that ultimately defines your
success.
The more you know them and
identify their needs, the more
you grow in your business
Image courtesy: sawares.eu
So who is this guy? Let‟s see the 10 major types of clients.
These clients are very sensitive in nature and get tensed for even
the smallest thing. No matter how much you try to please them,
they still have negative feedback for you!
„Patience‟ is the key here. Do not lose your temper. Practice yoga,
meditate or just take a deep breath before talking to them. Set
buffer time when you work for them. Delight them with proactive
work.
All they want to hear is – “what‟s in it for ME?”, “what about
ME?”, “I WANT THIS!”, “where is what I had asked for?”
They need a lot of ego-massage. Make them feel important. Make
sure you meet them at least once a week, with or without any
agenda in mind. Always present an option they have asked for, no
matter how ridiculous it is. Learn how to get your work done in a
smart way
Image courtesy: www.etsy.com
No 3 – Sleeping Beauty
Well, this type needs extra attention. They don‟t come back with
feedback on any campaign/project. Never lose interest working
on them. They have a tendency to pounce back!
Most dangerous of the lot…don‟t take them lightly. Remember it is
your job to make things happen. Be behind them, torture them
till you get what you want. Give them doses of reality from time to
time.
Very rare to find but wonderful to work with . They trust your
instincts and give you full freedom. Ready to help and always
welcome ideas – big or small. You wouldn‟t mind going out of
your way to work for them
Make sure you don‟t take them for granted. Respect their time
and be honest to them. Surprise them with proactive work.
These don‟t need a reason to cry. They only create unnecessary
pressure to meet tomorrow‟s deadline. Whine if u are late by 5
minutes, whine if the work can‟t be given „first thing in the
morning‟ when you have been briefed only last evening!
Just please them with numbers and facts because no matter what
you do or how perfect you are…this person will never be happy.
Or just grab a bottle of beer and enjoy the drama!
The most unruly type. They partner with you only for execution.
They need no inputs from you. They will make you wait for hours
for one approval!
No point wasting time on such clients. Execute whatever they say,
that is if you really need that extra money! Otherwise, just let
them go…
These clients know nothing…not even why they exist? Everything
is dependent on you…planning, strategy, execution…even
approvals! They never stop to amaze you with their lack of
knowledge.
Treat them justly and be patient. Make sure you know the
company‟s beliefs and values before entering in to the market, as
it might be a tricky affair. Make sure you pen down all
conversations for future reference.
Image courtesy: carmenkm0625.wordpress.com
No 9 – Mr. Nonsense
These clients love to faff. Just talk and make promises, but when
things have to be executed, they don‟t even think twice in taking
their words back ! Either no budgets or no approvals. You are left
annoyed and clueless.
Just keep in mind their behavior while planning any
campaign/project. Do not go over board with ideas. Also, make
sure you get approvals in writing. These cheapskates can do
anything for good work at low price.
No 10 – The Mr. Know-it-all Image courtesy: www.123rf.com
I love them. This guy knows his business. Believes in deadlines and
timely deliverables. Highly intellectual and cannot be fooled
around..
Keep your basics clear. Remember he will question you all the
time, so do a lot of research before meeting him. Make sure all
deliverable are met on time.
7 minutes up…
…Identify your
Client now!
Image courtesy: www.i-l-m.com
All the best!
Prerna Jaswant Account Manager Simplify360 prerna@simplify360.com
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