Post on 11-Jan-2017
transcript
How to Craft the Perfect Outreach
EmailPresented by: Sujan PatelCo-founder WebProfit
To inspire a response, you have to get to “great”
Rand FishkinCEO of Moz
KNOW YOUR AUDIENCE
FIGURE OUT HOW BUSY THEY ARE
LEARN WHAT THEY’RE MOST
LIKELY TO RESPOND TO
DON’T COLD EMAIL
The of the
Perfect Outreach Email
PERSONALIZE ITUse the automated spam-test (courtesy of Digital Third Coast):
GET TO THE POINT QUICKLY
NAME DROPSpecifically a mutual contact, a great way to break the
ice and add credibility to your emails
BE CLEAR ABOUT WHAT YOU WANT
INCLUDE AN INTERESTING
SIGN-OFF
The of the
Perfect Outreach Email
SAY THE WRONG NAMES
INCLUDE ATTACHMENTSInclude links to content and other information instead
SEND MESSY EMAILSFirst impressions matter
MAKE IT ALL ABOUT YOU
BEGSay please instead
NAILING THE
SUBJECT LINE
A great email subject line:●Be intriguing
●Be genuine (avoid marketing-speak)
●Accurately reflect the contents of the email
“Neglecting to follow up could mean you’re reducing your success rate by 75% – or more”Sujan Patel
Co-founder WebProfit
KEEP YOUR EMAIL REALLY BRIEF
REPLYING TO YOUR ORIGINAL EMAIL
Adds in an “Re:” so that it appears as if your prospect is already engaged in a conversation with you
OFFERING EXTRA INFO OR
INCENTIVES
I Grow CompaniesI help companies grow through my marketing
agency, Web Profits and build & grow my own SaaS
companies through Sujitsu Ventures.
In my 13 years of internet marketing
experience and have led the digital marketing
strategy for companies like Sales Force, Mint,
Zillow, Linkedin and many other Fortune 500
companies. Last year I helped drive 7 milion
unique visitors to my client`s sites.I`ve been featured in