HOW TO CREATE A SUSTAINABLE AND ENGAGING EMAIL NEWSLETTER

HOW TO CREATE A SUSTAINABLE AND ENGAGING EMAIL NEWSLETTER

Based on an article that originally appeared on my site.

A lot of people seem to think that

EMAIL is DEAD

What did email ever do to anyone? Why does everyone want to kill it?

However, the thing is

EMAIL WORKS

of companies used some form of email marketing*97%

44% saw multiple conversions directly from email*

*convinceandconvert.com

*smallbusiness.chron.com

Email works, but only if you

DO IT RIGHT

never send unsolicited email!GET PERMISSION!

SAID NO ONE

EVER!

““Just because you somehow get my email address doesn't mean

you have my permission.–Seth Godin

With that being said, don’t be afraid to

ASK PERMISSION

With that being said, don’t be afraid to

ASK PERMISSIONWant to learn how to do marketing the right way?

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*See what I did there?

1. Mid-Scroll 2. Bottom of Article 3. “Subscribe” Page

Asks for Permission 3 Separate Ways

SIMPLEKeep your emails

“Simplicity is the Ultimate Sophistication

–Leonardo DaVinci

“

SIMPLICITY SELLSNeed 2 Know theSkimm Convince and Convert

SIMPLICITY LETS THE

SHINE THROUGH

Simplicity also means you can send

MORE EMAILS

And emails are a lot like pudding…

CONSISTENCY IS KEY

Make your emails

REWARDING + DELIGHTFUL

For example, my email newsletter has built-in

SOCIAL SHARING

You can also offer special

SNEAK PEAKS

Or give subscribers access to

EXCLUSIVE CONTENT

As long as it makes them feel

SPECIAL

QUICK RECAP:

1. ASK PERMISSION2. KEEP IT SIMPLE3. REWARD + DELIGHT

3 Steps for successful emails

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