Post on 13-Apr-2017
transcript
Would you like to
know the SECRET TO DRIVING TRAFFIC?
Would you like to
know the SECRET TO DRIVING TRAFFIC?
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Of course...
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Of course...
who wouldn’t? WWW.BECOMEABLOGGER.COM
Well, the secret has to do with…
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Well, the secret has to do with…
YOUR CONTENT
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But NOT JUST ANY KIND of content.
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It needs to be a content for a
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SPECIFIC
It needs to be a content for a:
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SPECIFIC AUDIENCE
It needs to be a content for a:
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with a
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SPECIFIC
with a
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SPECIFIC PROBLEM
with a
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It needs to be a…
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SPECIFIC KIND OF
It needs to be a…
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SPECIFIC KIND OF CONTENT
It needs to be a…
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SPECIFIC KIND OF CONTENT
It needs to be a…
promoted on…
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SPECIFIC
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SPECIFIC
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MARKETING CHANNELS
asking for…
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SPECIFIC ACTIONS
SPECIFIC
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SPECIFIC ACTIONS
SPECIFIC ACTIONS
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That’s a whole lot of
SPECIFICS
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So,
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where does
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one START?
First,
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First,
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Be CLEAR on who you are
First,
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Be CLEAR on
TARGETING who you are
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Write out your
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Write out your
STORY CUSTOMER
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• Who is he/she?
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• Who is he/she? • What are his/her
goals?
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• Who is he/she? • What are his/her
goals? • What struggles
will he/she encounter?
Then, based on that customer story, do the following:
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Brainstorm a list of
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Brainstorm a list of 30 - 50 TOPICS
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• What questions is he/she asking?
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?
• What questions is he/she asking?
• Put them in a logical sequence
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• START WRITING
But, that’s only the beginning.
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Let’s talk about how to make that content
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AWESOME
1. Start with a
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1. Start with a CLEAR/CATCHY HEADLINE
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Only 2 out of 10 people will read more than your headline.
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Your goal =
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INCREASE that number
Your goal =
2. Have an EFFECTIVE
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2. Have an EFFECTIVE INTRODUCTION
PARAGRAPH
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• Your first paragraph is the most important paragraph
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• Your first paragraph is the most important paragraph
• Your first sentence is the most important sentence
Here are some tips:
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• Start with a series of questions illustrating the problem
• Start with a series of questions illustrating the problem
• End with a statement on the value he/she will get
• Start with a series of questions illustrating the problem
• End with a statement on the value he/she will get
• OR, start with an interesting story illustrating the point of the post
3. Make sure your main content
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3. Make sure your main content DELIVERS ON THE
PROMISES YOU MADE
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• Break it up
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• Break it up • Use short sentences and paragraphs (2 - 3
sentences max)
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• Break it up • Use short sentences and paragraphs (2 - 3
sentences max) • Use headlines to make your content scannable
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• Break it up • Use short sentences and paragraphs (2 - 3
sentences max) • Use headlines to make your content scannable • Use bullet points when applicable
2017 Blog Content Calendar Spreadsheet
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4. End with an
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4. End with an EFFECTIVE CALL TO ACTION
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Examples:
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Examples: • Leave a comment
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Examples: • Leave a comment • Share
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Examples: • Leave a comment • Share • Check out related posts
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Examples: • Leave a comment • Share • Check out related post • Join email list
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Examples: • Leave a comment • Share • Check out related post • Join email list • Purchase product/service
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5. Create content on
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5. Create content on TRENDING TOPICS
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• Your blog has to be relevant
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• Your blog has to be relevant • Be current
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• Your blog has to be relevant • Be current • Newsjack when appropriate
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6. Consider a
6. Consider a VIDEO-FIRST STRATEGY
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• The internet is becoming more video-based than ever
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• The internet is becoming more video-based than ever
• Take advantage of this trend
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7. Repurpose your content for
7. Repurpose your content for MAXIMUM EFFECT
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• This will get you
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• This will get you
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• This will get you
TRAFFIC
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