How to Create Your Visual Marketing Plan

transcript

Geoff McDonald @IdeasMarketing #ideaslunch

It’s OK, we haven’t

started yet!

Before we start... Download and Print

http://geoffmc.com/qVRCcF

How to Create Your Visual Marketing Plan

Ideas ArchitectBook Rapper

Follow conversation on Twitter: @ideasmarketing

?Geoff McDonald @IdeasMarketing #ideaslunch

Your Idea, Your Marketing PlanPart 1

ProductService

Traditional MarketingTraditional Marketing Plans hide in drawers and computers

See it everyday!

Why you need a Visual Marketing Plan

Product/Service

Ideas Marketing

You need an Ideas Marketing Plan!

IdeasMarketing.com.au/Webinars/

ManifestoA public declaration of your Idea

1000manifestos.com

The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence

1000manifestos.com

Vision

1000manifestos.com

Market

Results

1000manifestos.com

The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence Implement

1000manifestos.com

Campaign

Ideas People

IdeasMarketing.com.au/Webinars/

Curves and Ladders

The Ideas Marketing CurvePart 2

Download Template: http://geoffmc.com/qVRCcF

What are your offers?

Step 1 : Write a list of all the products and services you offer

How much?

Step 2 : Put a price next to each offer

The Ideas Marketing Curve

Relationship

Ascension

Relationship

Price Point

Relationship

Step 3 : Map your seven offers!

Relationship

Analysis : Product and Service Segments

Virtual

Relationship

Personal

Analysis : Three Typical Segments

Webinar

Relationship

Workshop

Consult

Example : Ideas Marketing - My Business

Analysis : What’s your seed?

What’s your City Circle Tram?

Analysis : Most profitable, strategic, enjoyable...

What’s your Rolls Royce?

Analysis : Good not great...

What’s your Ford?

Analysis : Product and Service Segments

Blog News ???

Free Offers : Digital, Sample, Lite

Low Cost to You,High Value to Them

Social Media can be free and fee

Your Social Media Seeds

What are your pricepoints? Any gaps?

$$$$$$

Relationship

Group : Workshop

Personal : Ideas Hour

Is there a split or overlap?

?Facebook.com/IdeasMarketing

The Ideas Marketing LadderPart 3

Download Template: http://geoffmc.com/qVRCcF

The Ideas Marketing Ladder

SOCIAL MEDIA

NEWSLETTER

WEBINAR

ONLINE COURSE

WORKSHOP

CONSULT

RETAINER

Step 1 : Map your 7 Offers onto your Ideas Marketing Ladder

OFFER1 Tactic2 Tactic3 Tactic

Tactic = What am I doing to attract people to my offer?

WEBINAR

Ascension : Your previous offer is a tactic for your next offer

NEWSLETTER

SOCIAL MEDIA

NEWSLETTER

WEBINAR

ONLINE COURSE

WORKSHOP

CONSULT

RETAINER

NEWSLETTER

WEBINAR

SOCIAL MEDIA

1 Promote in Newsletter2 Special Offers3 Links to Previous Recordings

1 Post on Newsletter Offer2 Twitter feed from Newsletter3 Facebook Page Sign-Up Form

1 Blog2 Twitter3 Facebook

Step 2 : Write down three tactics that go with each of your offers

What’s Next?Part 4

Relationship

Map your offers!

NEWSLETTER

WEBINAR

SOCIAL MEDIA

Complete your Tactics!

Review your...

Stick ‘em on your wall!

September 15th 12:30-1:15pm Facebook.com/IdeasMarketing

Put Your Hand Up!

Option 1 - How to Create Your BIG Idea - In Depth!

Option 2 - How to be Excited About Your Business Every Day

Design Your Business Game

Option 3 - The Top Ten Products You Need To Create

September 15th 12:30-1:15pm Facebook.com/IdeasMarketing

Vote Now!

Melbourne 14 October 8:30am - 5:00pm

Workshop: How to Design, Build and Sell Your Ideas

More: IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Idea

$450 +GST

$270 +GST22nd September

More: IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Idea

$450 +GST

$270 +GST22nd September

Geoff@IdeasMarketing.com.au

IdeasMarketing.com.au/Webinars

To learn more, teach others!