How to Drive Engagement in a World of Content Overload

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Content Marketing is a critical part of every best-in-class marketer’s strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers? This presentation reviews ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You’ll learn how ExactTarget set themselves apart from their competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video rich marketing strategy. This presentation will cover: * Content overload and what that means for you and your customers * How to break through the noise with meaningful content that engages and converts customers * Tons of real world examples for every industry on what content is working for them and why * How video improved ExactTarget’s website visitor engagement with brands and products and reduced page bounce rates by 12% You can view the ExactTarget video case study here: http://go.brightcove.com/bc-exacttarget-lp-b

transcript

@sjrotter

the year 2002

TODAY

Average adult attention span?

Customer Journey

The Old Days…Stores and Sales People70%

Search – Social – Self-Directed

Today

VIRTUAL CONFERENCES

MOBILE CONTENT

RESEARCH REPORTS

VIDEO

44%

70%

33%

28%

25%

52%

15%

10%

WHAT DOES STORAGE, BRAVEHEART, THE SOUTH POLE AND A 200 TON TRUCK HAVE IN COMMON?

Pages With Video Attracted 2-3x More Visitors

157% Increase in Organic Traffic From Search Engines. (MarketingSherpa)

“When it comes to engagement, conversion and on-brand messaging, nothing delivers like video.”

ExactTarget

How long should a marketing video be?

14 Minutes???

©2014 Brightcove Inc45 |

New Research in 2014

Guided Selling

Conversion

52

Someone views a product video?

Use DBL for Campaigns

Tues October 7Live Stream Video

Thank you

Steve Rottersrotter@Brightcove.com

@sjrotter

@sjrotter

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