Post on 13-Jun-2015
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F UNNELPO CALYP SE
How to FIND and STOP 7 Growth Killing Ghouls
o f t h e
TA-DA!
!e Funnel.
(in !eory)
!e Funnel.
(in Practice)
W hat ’s happening to ever yone in there? Are M ONST ERS eat ing your prospects ALIVE?
!e Funnel
People ! ! e y S EEM h a p p y …
(Horr ib le Screams) W h a t t h e ? W h a t ’s g o i n g o n ?
(Gr inding Noises ) H e e l l l p ! D O S O M E T H I N G !
Sole Sur v ivors E a r t h d e p e n d s o n u s !
The Funnel !
The FunnelPOCALYPSE !How to FIND and STOP the
7 Growth Killing Ghouls Before it ’s Too Late!
1 !
Viral ZOMBIES
“Invite 5 friends and get a prize!”
Grmmmm! Mmmmmmm! Braaaaaaaaaains!
“Share this content and win!”
Forced viral tr icks can c log your funnel with ZOMBIE junk visitors and leads.
11
People WANT TO SHARE stuff that makes
them look AWESOME.
12
SHAREABLE is Lovable
2
Social VAMPIRES
• R e a d t h i s ! � P l e a s e RT ! • L i k e u s ! � S h a r e ! • F i l l t h i s o u t ! � Te l l f r i e n d s ! • G I M M E !
Don’t be a VAMPIRE to your community of social
media followers.
Be USEFUL
Ask NOT what your fol lowers can do for you,
ASK WHAT YOU CAN DO for your fol lowers!
3
Evil QUEEN
Vanity, thy name is BAD PR.
(…and some blogging, ebooks, etc.) Vanity is the RIGHT tact ics for
the WRONG reasons.
NOBODY cares if you’re the fairest of them all.
Image: http://inay.org
Image: http://inay.org
People CARE
about making it through their day
unscathed.
Image: http://inay.org
People have JOBS
to do and PROBLEMS
to solve.
Help them!
4
GHOSTLY Lists
Your email lists? DYING OFF at 25% a year.
You can’t grow with GHOSTS
A steady #ow of GREAT, TARGETED content…
h"p://offers.hubspot.com/connec2ng-‐with-‐todays-‐customer
…yields a steady #ow of great, targeted LEADS
5
Skeletal DESIGN
Are you giving return visitors a BARE BONES experience?
What about people on mobile devices?
Visitor
Whether it’s their FIRST visit…
Lead
they’re one of your LEADS…
Customer
they’re already a CUSTOMER…
Visitor Lead Customer
(and whatever device they’re on)
welcome ANY visit from ANY platform
6
SALESWOLVES
M O N T H ’ S E N D c a n h i t s a l e s
r e p s l i k e a F U L L
M O O N !
E v e n t h e m o s t
H E L P F U L r e p s m i g h t
g i v e i n w i t h o u t …
CONTEXT
C o n t e x t i s t h e S I LV ER BU L L ET. M a k e c o n t e x t e a s y
t o u s e a n d c o n v e n i e n t .
Fo r g e t A B C , s a l e s n e e d s t o A B H : A l w a y s B e H e l p i n g !
7
FRANKENTOOLS
Q: How many hours does it take your team to combine, compare, report and guesstimate results/revenue
from your sales & marketing tools?
A: TOO MANY!!
I N T E G R A T I O N
wouldn’t this be
nice?
ALL-IN-ONE
Defeat Your Demons! V I RA L ZO M B I ES Shareable i s L ovable
G H O S T LY LI S T S Attract Targeted Leads
EV I L Q U EEN It ’s NOT About You
SOCIAL VAMPIRES Always Be Useful First
S KELE TA L D ES I G N Customized and Respons ive
S A LES WO LV ES Efficient Context as Silver Bullet
F RA N KEN TO O L S Integration for ROI measurement, reporting, and accountability
!!2!3 !4!
5!6!7!!
FUNnel and put the FUN back into…
HAPPY HALLOWEEN!!