How to Get a Marketing Job

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Class logistics

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Listen-only mode Chat box Audio & visual check Slides Recording Twitter: #GetMarketingJob

Introduction

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About my new marketing book

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Buy on Amazon Kindle for $9.99 http://bit.ly/BuyRiseAboveTheNoise

Today‘s discussion

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Agenda Role & responsibilities Hiring process Marketing Interview Q&A What I’ve assumed You’re looking to transition into marketing This class is not for Experienced marketing professionals

The Role

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Marketing career paths

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Marketing Coordinator

Assistant Brand

Manager

Brand Manager

Marketing Director

Day-in-the-life of a Saran Wrap brand manager

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8:00a Go through emails

8:30a Review last week’s sales numbers

9a Write first draft of creative brief

10a 1:1 with boss

10:30a Review OGSM document

11:30a Weekly marketing meeting

12p Lunch meeting with market research team on consumer perspectives on product claims

1p R&D meeting to discuss new film technology

2p Review creative brief with broader team

3p Media planning session

3:30p Weekly sales manager meeting

4:30p More emails

5:30p Prepare for mentor day

Creative briefs

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1. Why are we advertising? 2. What’s the consumer problem we are addressing? 3. Who are we talking to? 4. What does our consumer think now? 5. What should we tell them? 6. Why should we believe us? 7. Tone and manner? 8. Media options

Creative briefs

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Strategy docs

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Hiring Process

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Most hiring managers scan resumes in 6 seconds

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Resume advice

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BE RELEVANT

If you really want the marketing job…

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How one person’s fun project turned into a job

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Results of the re-brand

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OLD

NEW

Top tier press mentions

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Good news

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Winning the Interview

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Speed round: interview tips

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Positioning statement Developing marketing campaigns Pricing Declining sales Defending against the competition Competing against private label “Tell me a bad product that’s marketed poorly…” Advertising critique PR disasters Estimation questions ROI calculations CEO-level issues Off-the-wall questions

Q&A

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Where to Find Me Email lewis@impactinterview.com LinkedIn http://www.linkedin.com/in/lewislin Twitter @lewis_lin Class videos QuickSheet.co 1:1 coaching ImpactInterview.com Marketing Case Interview Book Rise Above the Noise: http://amzn.to/1jcxAze

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