How to Get a Job in SEO

Post on 11-Aug-2014

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On October 30th, 2012, I gave a talk to University of Washington students about how to get a job in SEO - or anything. The talk is targeted at upper-level undergraduate students with an introductory knowledge of SEO. Follow me on Twitter: http://www.twitter.com/rosshudgens

transcript

How to Get a Job in SEORoss Hudgens, Founder, Siege Media

@RossHudgens http://rosshudgens.com

@ROSSHUDGENS

Who Am I?• B.S. in Business Administration, Chapman University

• Just Started My Own SEO Agency, Siege Media

• Frequent Speaker on SEO Circuit

• Popular SEO Blog: http://RossHudgens.com

Source: http://www.slideshare.net/randfish/gaining-traction-inbound-marketing-for-

startups

There are more than 3 billion searches/day on

Google and growing.

The Growth of Search

Jobs. Lots of Jobs.

How Do You Get A Job in SEO?

First: Get The Skills.

Take This Class (Good Start.)

http://distilled.net/u/ - $40/mo

Start Reading SEO Blogs.

Start Listening/Following SEOs.

Start Practicing/Writing About SEO.

Second: Create A Positive Online Presence.

Create Good Online Profiles Here

YourName.com

@ROSSHUDGENS

Remove Less Than Professional Results That

Might Damage Your Chances..

Third: Find The Jobs.

http://jobs.inbound.org

Follow SEO-interested Founders who are likely to announce new jobs on Twitter

FollowerWonk: http://www.followerwonk.com

Be Active & Listen On Twitter.

Look For Jobs on LinkedIn.

LinkedIn has unique job postings, and businesses will

think of you as a higher quality candidate.

Craigslist, I guess.

Fourth: Get the Job.

Custom Designed Resumes

Ping The Employer on Twitter.

Go Above And Beyond.

Advertise on Employee Names.

What if you did cheap custom pointing to your online resume on the Portent

founder’s SERP?

I bet he’d be impressed..

Google AdWords: https://adwords.google.com

Target Companies on Facebook.

Facebook Ads: http://www.facebook.com/ads

CUSTOM Cover Letters.

http://www.businessinsider.com/worst-cover-letters-2011-10?op=1

FOLLOW UP!

SILENCE IS NOT A NO.

CARE. Seriously.

Ross Hudgens, Founder, Siege MediaSEO Blog: http://rosshudgens.com

Twitter: @RossHudgensE-Mail: Ross@SiegeMedia.com