How to Get Customers Through Business Partnerships...Participate in this webinar on Twitter: Follow...

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www.geysermarketing.com

How to Get Customers Through Business Partnerships

NFIB Leadership Development WebinarJune 30th, 2010

Ron Kunitzky John FollettPresident, Geyser Marketing Group Partner, Demand Metric

Download slides at: NFIB.com/getmorepartnershipsParticipate in this webinar on Twitter: Follow @nfiblive and use hashtag #nfiblive

Participate in this webinar on Twitter: Follow @nfiblive and use hashtag #nfiblive

poll question 1

POLL 1

NFIB.com/getmorepartnerships

what you can start doing tomorrow

• attracting better business partners• driving more customers to your business• increasing the commercial capital of your brand

partner programs exist everywhere…

why partner?

top 5 reasons for partnership:

1.1. new customersnew customers2. new products3. new markets4. block a competitor5. increase loyalty

putting partnering it in to play….

1. readiness (maturity assessment)2. strategic fit (criteria & targeting)3. partner development (tracker)4. objectives, measures & targets (scorecard)

readiness

• partnership marketing strategy• partnership performance measurement• partnership program measurement• partnership tools and resources

strategic fit

• brand alignment• complimentary products• criteria• target audience• ability to deliver

partner development

• brand name• contact• stage• objections / concerns• potential value• next steps

poll question 2

POLL 2

objectives, measures & targets

• objectives• programs, initiatives and actions• key performance indicators• target timeframes

partnering is about leverage…

UNIQUE IDENTIFIER

Your Brand

Partner Brand

Facebook

Twitter Ecommerce

LinkedInEmail

InsertsSignage and

Posters

YouTube

Podcasts

AdvertisingBanners

Google

Websites

Bag Stuffing

Communication to customers

new customers

compelling offer

poll question 3

POLL 3

an example…Demand Metric

Demand Metric - ASM

Demand Metric - IFC

Demand Metric - Vistage

7 keys to successful partnerships

1. seek out sizeable opportunities2. make sure partners have your target audience3. dedicate resources to the program4. develop a strong partner value proposition5. offer an attractive creative proposition to customers6. leverage marketing vehicles that matter7. define your success metrics in advance

• you need to be ready to partner• partners must be a great strategic fit• prospect many target partner brands• have objectives and targets for your partnerships

thank you and good luck!

• thanks for participating!• check out the 3 Free Tools from Demand Metric!

http://www.nfib.com/webinars/business-partnerships-downloads• to reach Ron: ron@geysermarketing.com• to reach John: john@demandmetric.com• let’s keep in touch!• check out my book…

How to Get Customers Through Business Partnerships...Participate in this webinar on Twitter: Follow...

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