Gordon Mayer

How to really get heard

What would you tell President Obama about your work if you crossed paths jogging?

CMWho?

Communica-tions35%

Executive Director, or other staff

32%

Board mem-ber/other vol-

unteer7%

Other26%

What do you do?

TurnoutAttendance at an event

Why we communicate

AwarenessUsually traces back to

moneyAdvocacy Best to engage audience

‘Facts Are

Meaningless’

Telling stories

Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago

• Hi! My name is _____ and I work with…

• You know how… (problem)

• Well, what I do is…(feature)

• So that …(benefit)

• We’re kind of like …(metaphor)– Feature: the physical traits or description of what you do

– Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?

– Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.

Crafting an elevator speechWho we are, in less than 2 minutes

Not these

“mission statement” by Ecastro, from flickr

Like what?

• Identifying a Problem

• Finding a Solution

• Creating a Conflict

• Making a Fresh Start

• Doing Something New

• Doing Something Unusual

6 types of media stories

• Oh No!...disaster, tragedy, bad news

• Yes!...victory, agreement, improvement

• Wow!...extreme, unique event

• Hmmm!...thought-provoking, stimulating

• Rituals...opening days, funerals, birthdays

• News You Can Use...helpful information

Where did that plan go?

What Are Our Messages?

Get found online!

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Thank you!