Post on 01-Nov-2014
description
transcript
How to get more sales for your coffee business?
Presented by:Ebenezer Heng
http://www.oncoffeemakers.com
• Things you would need:
– Great product (trust that you already have)
– Visibility (People need to know about your great products)
How to get more visibility?
You can advertised
• Newspaper:
• On average per month, advertising before production of ads cost at least $1000.00 or $20/day. You reach about 300 000 readers.
• TV commercial: – The cheapest I know with production is $3000.00
for 8 exposure for 10 seconds. Definitely not prime time, so you reach about 300-400 000 viewers.
• Distributing flyers: – $600.00 distributed to 5000 households excluding
production of flyers
Hit rate:
Nobody is sure! You cannot measure it, and people are still doing it, because everyone is doing it...
That is not a good way to be visible!
It cannot be measured
It is not targeted (I cannot imagine anyone loves receiving junk flyers!!)
It is expensive!
A better way to be visible: You run a coffee business, so isn't it better to reach
people who are looking for coffee?
• 1. Look for people that are looking for coffee related keywords online
• 2. Make sure they find you
These are some coffee related terms and the number of people looking
for it (source: Google)
Isn't it good if you are among the top results for these keywords?
Oncoffeemakers.com are in the top rankings for all these keywords and
many more.
• Serving more than a million page views in 2009.
• Read by more than 13 000 RSS subscribers daily
• Has a strong following of more than 23 000 twitter followers.
• Big numbers small investment (but limited)
• oncoffeemakers.com gives good exposure and you can get these exposure for as little as $1 a day.
• check out: http://www.oncoffeemakers.com/starting-a-coffee-business.html to learn how
Summary• To get more sales you need visibility• To get visibility you can advertise on mediums
that are– Not targeted– Not measurable– Expensive
• Or, you can opt for oncoffeemakers.com targeted placement
Learn more at http://www.oncoffeemakers.com/starting-a-
coffee-business.html