Getting the best out of the bits around the booze.

Sam Lynas

About me:• Work experience with: Motd Mag, BBC Blast, Event Cornwall, local

papers, radio stations, PR agencies. • Graduated last June ’09. Worked over freshers ’09. Started Small

Sofa ‘Nov 09 and employed by Barefoot Media in Dec ‘09 through Unlocking Cornish Potential.

• Why I chose to work in PR:- Fell out of love with journalism- Vanity Girls- Numbers game. - Making a difference.

What is PR: • PR is what you say, what you do and what other people

say about you. • Our main aim is to make our clients’ business objectives

happen using: - Media relations- Events- Social Media- Digital PR

Different Entry Routes, Types and differences:

• Agency• In-house

About Barefoot Media:• Ambitious full-service agency with clients in

travel, food & drink and action sports.• Turnover of clients ranges from £50k to £15

million. • Small team.• Based in Cornwall • Lots of responsibility – vary varied.• Aspects of journalism, event management,

advertising and PR involved.

Crantock Bakery

Extreme Academy

Gourmet Picnics

Amélies at The Smokehouse

Tips for getting the most out of your course.

• Be organised; meet deadlines.• Little things make a big difference.• Make sure you know what’s being asked of

you. • If unsure, ask.• Refer everything to yourself.

How to get the most out of your time at UCF

• Change brings about opportunity.• Make use of the facilities. • Do what you’re good at.• Opportunities: Flex, Radio Wave, Source FM…• Ask yourself “Why not?”

Tips for getting ahead of the competition

• Read as widely as you can – ex. RSS feeds, library. • Engage via twitter, facebook, LinkedIn• Wordpress and Blogger – ex. Dave Lee and Josh Halliday• Posterous and Tumblr – personal scrapbooks. • Write about your interests. • Publish your CV as a PDF• Manage your personal brand –Employers will check. • Don’t panic. • Ask questions.

Tips for gaining work experience: • Sign up with Unlocking Cornish Potential. • Get to know the careers advisor. • Bigger doesn’t always mean better. • Have set goals and aims. • Make sure there are clear boundaries in place.• Keep in touch when you leave.

Get in Touch:

sam@barefootmedia.co.uk@samlynas or @barefootmedia http://www.samueljohnlynas.comhttp://www.facebook.com/smallsofa