How to Grow your Business Online

transcript

What You’ll Learn• How to attract customers online and help

people find you through search engines• Tips to create products to sell on the internet• Techniques to capture leads and

systematically market to them• Strategies to sell one-to-many• How to sell products online

Join me at Facebook.com/SocialMediaOutcomes

Would you Like to Generate Leads and Earn Sales Online?

Rick Cooper

Rick Cooper is an Online Marketing Rick Cooper is an Online Marketing and Social Media Expert. He is and Social Media Expert. He is author of Seize your Opportunities, author of Seize your Opportunities, Extreme Excellence, Marketing Extreme Excellence, Marketing Magic, Fortune is in the Follow Up Magic, Fortune is in the Follow Up and Million-Dollar Contacts. Rick is and Million-Dollar Contacts. Rick is an expert and national speaker on an expert and national speaker on Online Marketing and Social Media. Online Marketing and Social Media. He was featured in Comstocks He was featured in Comstocks magazine and has been interviewed magazine and has been interviewed by The National Networker, by The National Networker, AllBusiness.com and the East Bay AllBusiness.com and the East Bay Times Business Journal. Times Business Journal.

Rick and Lisa Cooper

Baby Daniel

Eric LofholmAuthor, Speaker, Coach

Eric Lofholm and Rick Cooper

My Latest Book

Co-Authors of Seize your Opportunities

Loral LangemeierAuthor, Speaker, Coach

Rick Cooper and Loral Langemeier

Adyrenn AshleyAuthor, Speaker, Coach

Rick Cooper and Adyrenn Ashley

Outcomes

How Do You Attract Thousands of New Prospects

Online Who Are Ready to Buy from You?

Use Online Marketing Systems to Publish Content, Generate Leads,

Market to Prospects, and Earn Sales through the Internet!

Key Learning

Write this down…

“I need online marketing systems.”

Content Creation Strategies

Create Original Content to Attract Customers

• One of the secrets to attract customers online is to publish educational resources on the internet (audio, video and written content)

• Make a list of topics you can write about• If you have trouble writing, talk it out (record

and transcribe)• Create and post content consistently• Use systems to produce and publish content

Position Yourself as an Expert

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

~Leo Burnett

Post Content on a Blog

Key Learning

Write this down…

“I need a blog.”

Why a Blog is Critical to your Online Marketing Success…

• Posting content to a blog positions you as an expert

• You can use email to send people to your blog for content

• You can share lead generation and sales offers on a blog

• Search engines love blogs

Share blog posts on social media

Key Learning

Write this down…

“I need to share content on social media.”

People Are Searching for Answers

“No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.”

~Robert G Allen

Write Articles

Key Learning

Write this down…

“I need to write articles.”

Would You Like to Generate Multiple Streams of Income

Online?

Create Information Products

• Reports• Audios• Videos• Ebooks• Ecourses• Workbooks• Home Study Course

Create Information Products

For a copy of the Powerpoint Slides, send an email to:

rick@socialmediaoutcomes.com.

Put “Online Marketing Webinar 9-22-12” in the subject line.

Todd Lay Story

Free Audio Squeeze Page

Do you have a Strategy to Generate Leads Online?

Lead Generation Strategies

Build Your Email List through Permission Marketing

Permission Marketing Secrets

• Ask for permission before you market to prospects (use an opt-in form)

• Offer a free resource in exchange for their contact information

• Make it easy for people to refer you (use a Lead Capture Page)

• Use lead generation systems

Key Learning

Write this down…

“I need multiple lead generation systems.”

Use an Email Marketing System

• Sign up for a permission based email marketing system (i.e. 1ShoppingCart)

• Add customers and prospects• Generate leads to grow your list

Key Learning

Write this down…

“I need an email marketing system.”

Opt In Forms

• Most systems allow you to create custom forms to add to a web page

• Gather name and email (phone number is optional)

• Automate your follow up with prospects

Add an Opt In Form to your Site

“Write down every possible action you could take to start making money immediately. Do whatever actions jump out at you. Don’t over think this. Just do it. Life is short.”

~Frank Kern

The most powerful wordin marketing is…

Lead Capture Pages

• Create a FREE resource• Write copy for a Lead Capture Page (also

known as a Squeeze Page)• Add an opt in form to the page• Drive traffic to the page (get more visitors

to your site)

Key Learning

Write this down…

“I need a lead capture page.”

Get my FREE Report“7 Steps to Create a Lead Capture Page”

Download the report at:SocialMediaOutcomes.com/7Steps

Marybeth Hrim Story

Are you Getting Excited about the Possibilities of

Growing your Business Online?Good News: I can train you and mentor you on all of these strategies!I will share more details at the end of this training.

You’re Leaving Money on the Table if YouDon’t Do This…

Lead Conversion Strategies

Are people buying online?

The U.S. Commerce Department says consumers spent $194 billion

online in 2011.Source: http://www.internetretailer.com/

Your Email Database is an Asset

Email Marketing

• Build an email list• Send periodic messages to your list• Look for ways to add value to your list• Create a swipe file for email copy• Create email copy that you can use over

and over

Key Learning

Write this down…

“I need an email marketing strategy.”

Get Ideas from Email You Receive

Key Learning

Write this down…

“I need swipe files.”

Do you have a System and a Strategy

for marketing to your list?

Email Teaser Technique

How Much RevenueDo You

Generate Online Today?

How Much Revenue Would You Like to Generate Online?

Write Down a Number Right Now for the

Monthly Online Revenue You WANT to Earn!

Send an email to rick@socialmediaoutcomes.com. Put “Monthly Revenue” in the subject line and include your new monthly online revenue goal in the message. I will send you a list of “7 Ways to Use Joint Ventures to Increase Revenues”.

“I don’t know the rules of grammar. . . If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

~David Ogilvy

Feeling a Little Overwhelmed?Don’t Worry!

You Will Benefit From Learning and Implementing these

Online Marketing Strategies Over Time.

Would You Like to Earn Multiple Streams of Income?

Create a Sales Page

• Craft a compelling offer• Write copy and add images• Use testimonials• Include an option to purchase• Drive traffic to your sales page• Use a shopping cart to sell products

Key Learning

Write this down…

“I need a sales page.”

Sales Page Examples

Key Learning

Write this down…

“I need a shopping cart.”

"Advertising says, ‘Buy me and you will overcome the anxieties I have just reminded you of.’"

~Michael Schudson

Reach More People through Webinars

Use Webinars for Lead Generation and Lead Conversion

• Sign up for a webinar service where you can host a web meeting for multiple people

• Schedule your first webinar• Select an offer to share• Create a presentation that adds value• Create a Powerpoint slide deck

Key Learning

Write this down…

“I need a way to sell one-to-many.”

Make it Easy for People to Register

Eric Lofholm Story

3 Key Ideas

Ever felt like this?

• You’re struggling to come up with a strategy• You don’t have an email marketing system, or

you have one and don’t know how to use it• You don’t know what email messages to send,

so you don’t send any• You have thought about starting a blog, but

don’t know what to post

• You’re busy all the time, but you’re not booking enough appointments with the right people

• You have a Facebook Page, but it’s been a few weeks since last posted on it

• You see everyone else sharing free offers to generate leads, but you don’t have anything to share

• You would like to host a teleseminar or webinar but have no idea where to start

• You have thought about creating an Information Product, but you can’t seem to find the time to create one and even if you did, you wouldn’t know how to sell it

• You need to increase your income, but nothing you have tried has given the results you need

I have good news…

There is hope!

Would You Like to LearnProven Strategies to

Grow your Business Online?

Most People Value the Opportunity to Work with a Mentor Who Can Guide Them

Through the Learning Process, Saving Them Time, Energy, and Effort!

Online Marketing Mastery Program

Learn Dozens of Proven Strategies to Grow

your Business Online!

What You’ll Learn

• 7 free offers that will attract customers• My step by step process for creating a sales

page• 5 strategies to sell products online and create

immediate income• 12 ways to make your squeeze page more

effective• 3 keys to set up sales pages quickly and easily

Online Marketing Mastery Program Includes

• Online Marketing Mastery Call (90 Day Program)

• Squeeze Page Marketing (4 Webinar Video Series)

• Video Marketing Audio Program• 3 Insightful Videos

Online Marketing Mastery Call(90 Day Program)

• 12 Modules• 12 Weekly Calls• Audio Recordings of All Calls• 30 minutes of content• 30 minutes of Q&ACalls are on Wednesdays at 4pm Pacific and are recorded.

Online Marketing Mastery (Modules)Content Creation Strategies:

Module 1: Blogs/Articles

Module 2: Free Offers

Module 3: Information Products

Module 4: Search Engine Optimization (SEO)

Lead Generation Strategies:

Module 5: Lead Capture Pages

Module 6: Online Video

Module 7: Database and Shopping Cart Systems

Module 8: Driving Traffic to your Website

Lead Conversion Strategies:

Module 9: Sales Pages

Module 10: Copywriting Secrets

Module 11: Webinars

Module 12: Autoresponders

Squeeze Page Marketing(4 Webinar Video Series)

• #1: Creating a Free Offer to Attract Customers• #2: Copywriting Secrets for your Squeeze Page• #3: How to Generate Leads and Build your List• #4: How to Drive Traffic to your Squeeze Page

Watch the videos online or download to your computer.

Audio Program

Video Marketing Secrets to Grow your Business Online

(Learn how to create simple, persuasive online videos that get results)

This audio program includes 60 minutes of content.

3 Insightful Videos

#1: Copywriting Secrets to Create High-Converting Sales Pages

#2: How to Write an Autoresponder Series that Gets Results

#3: SEO Strategies to Get More Web Traffic

Are You Ready to Finally Earn Sales Online?

Online Marketing Mastery Program Includes…

• Online Marketing Mastery Call (90 Day Program) - $1,188

• Squeeze Page Marketing (4 Webinar Video Series) - $397

• Video Marketing (Audio Program) - $97• 3 Insightful Videos - $39

Total Value $1,721

100% Money Back Guarantee

Try the program for 30 days. If you are unhappy for any reason we will refund your tuition 100%.

Special Offer

Register in the next hour and receive the entire program for…

Only $299

Register Now:SocialMediaOutcomes.com/Online

Special OfferRegister in the next hour and

receive the entire program for…

Just $50 Today and 6 Monthly Payments of $50!

Register Now:SocialMediaOutcomes.com/Online

Client Raves…

BONUSES

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