How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman

transcript

KEYWORD RESEARCH

ON ‘ROIDS

RAE HOFFMAN

SMX ADVANCED

SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM

SEMRUSH

LIMITED FREE VERSION

PLANS RANGE FROM $69/mo - $149/mo

WEBSITE: SEMRUSH.com

GENERAL KEYWORD RESEARCH Volume | CPC | Estimated traffic % | Trends | Related

SEGMENTING Organic | Paid

COMPETITIVE COMPARISONS Domain vs. domain | common keywords

RANK TRACKING Low volume (500-1500 keywords)

IDENTIFYING NEW KEYWORD

OPPORTUNITIES FOR

ALREADY EXISTING

INTERNAL CONTENT

[NOT PROVIDED] GOT YOU DOWN?

STEP 1 Check analytics and find your top 10-100 organic landing pages

STEP 2 Plus those page URLs into SEMRush

STEP 3 Determine relevant improvement or expansion opportunities:

Cross check volume & CPC – which terms make sense to target for improvement?

Is the page ranking for horizontal terms you don’t have dedicated content for? Is the

volume and /or CPC there to support doing so?

What terms are related to the keywords driving the page traffic? Is there a way to target

these words with separate awesome content? Will the ROI be there?

EXAMPLE

http://www.tasteofhome.com/camping-recipes (*I have nothing to do with this website)

PAGE FACTS Title tag – Camping Recipes | Taste of Home

•Neither “meal” nor “meals” appears anywhere on the page or in the

document head

•Neither ideas” nor “idea” appears anywhere on the page or in the document

•“Easy” appears once on the page in text (3 times in anchor)

Proposed title – Camping Recipes | Easy Campfire Meal Ideas | Taste of Home

Ensure all of the above words appear at least once in singular OR

plural format on the page

COMPETITOR KEYWORDS

#1 FOR DUTCH OVEN RECIPES

http://www.dutchovendude.com/dutch-oven-

recipes.asp

(*Once again, I have nothing to do with this site)

POSITION VALUE

DUTCH OVEN RECIPES

POSITION 1 - DUTCHOVENDUDE.com – 21.6K – 72.1%

72.1% of 21,600 = 15,573

POSITION 2 – FOODNETWORK.com - 31.1M - .01%

.01% of 31,100,000 = 3,110

POSITION 3 – BONAPPETIT.com – 1.3M - .22%

.22% of 1,300,000 = 2,860

POSITION 5 – SCOUTORAMA – 5.5K – 30.35%

30.35% of 5,500 = 1,669

NEED BUDGET? So how can a keyword research tool help you get more budget – from

either a client or your boss?

SEMRUSH DOMAIN VS. DOMAIN

Stacks competing websites against each other to measure keyword

traffic and overlap

NEED BUDGET?

REGIONAL

DOMINATION

NEED BUDGET?

#TRUESTORY

THANKS

PUSHFIRE.com DIGITAL AGENCY SPECIALIZING IN SEO

SUGARRAE.com PROFANITY RIDDEN MARKETING BLOG

@SUGARRAE RANTING & FOOTBALL

How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman

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