Post on 12-Apr-2017
transcript
appboy-Send Better Push
Up your push notification game with appboy
What is push?
• Give marketers the power to engage their audience
• A tool for driving inactive customers back to your app
• Deliver urgent messages
What isn’t push• A way to give customers frequent, low-level
updates
• A message type that works only on mobile devices
• A channel that is easy for customers to ignore
What happens if push notes are misused??
78% of people uninstall the app of disable push notes
for the app
What kind of push notes are there?
• Mobile Push
• Wearables Push
• Web Push
Challenges in push• A time sensitive promotion
• Customers getting annoyed
• Inactive customers
• Customers haven’t taken advantage of new features
• Large percentage of customers opted-out of push
How appboy comes to our rescue
• Gather customer data with appboy mobile and web SDK’s
• Personalize messages
• Send messages based on action or time
Example• Sending messages via API Triggered delivery
POST https://api.appboy.com/campaigns/trigger/sendContent-Type: application/json{ "app_group_id": (required, string) see App Group Identifier below, "campaign_id": (required, string) see Campaign Identifier, "trigger_properties": (optional, object) personalization key/value pairs that will apply to all users in this request "recipients": (optional, array) [ { "external_user_id": (required, string) External Id of user to receive message, "trigger_properties": (optional, object) personalization key/value pairs that will apply to this user (these key/value pairs will override any keys that conflict with trigger_properties above) }, ... ]}