How To Launch A Product On Product HuntBEST PRACTICES DELIVERED STRAIGHT FROM A PH MODERATOR

Ben Lang, Mapme August 2015 Webinar

Special guest:Ben Lang Mapme)

Guide to launching on Product Hunt

I’m Ben

Product Hunt

How does it work?

Product Hunt Community

Best Practices

When do I post• Product is ready for global launch• Have an awesome landing page• Looking for press, buzz

How do you post?• Get an invite from a member• Ask someone to post for you

Does it matter who posts?

• Yes, there are influencers• There are “followers”

What’s best time to post?

• Late morning Israel time• Tuesday / Wednesday

How do I do research?

• Google Product Hunt• Look at most upvoted posts each day• Follow Product Hunt team• Read other case studies

Should you be active?

• Yes.• Comment on posts, post other products,

log in every day.

What should you do once you’re live

• Introduce yourself• Answer questions• Don’t ask for upvotes• Thank people who voted (on Twitter)• Tell your users about it• Keep the momentum

I’m in “upcoming”

• The Product Hunt team chooses what to feature.

• You can ask them, but they carefully go through everything.

• Most products don’t get featured.

Should I do something special?

• Let’s look at these examples

The Numbers

Some numbers - 2014

• 61,497 comments• 628,466 total upvotes• 23,501,457 unique visits to products• 3,652 collections created

Cool PH Products

Questions?

@benln

ben@mapme.com

How to test your PH tagline

Growth Tip of the Month

Step 1: Write down 3 tagline options that you think would

work.

Step 2: Create a facebook campaign for each version.

1.Create a separate website conversion campaign for each of the ads to ensure a clean test. Link the ad to your landing page to get some extra traffic from the test.2.Create a target audience: • Under interests add relevant keywords/services like startups

and relevant companies (product hunt is impossible to select)

• Under behaviours add Early Adopters.3. Save the audience and duplicate exactly for all campaigns.

Step 3: Declare a champion

1.Compare Click through rates - Make sure you spend enough on each ad to get significant results . you can check the significance here:http://getdatadriven.com/ab-significance-testIf the test shows over 90% you can be confident about the results.2.Pick the best converting ad and use it’s copy as your product hunt tagline.

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