How to launch a sustainability movement.

Nine steps to a successful outreach education campaign.

Understand what people believe.

Conduct surveys, polls and interviews to find perceptions, priorities and proposals among everyone involved and impacted.

Develop a single central theme.

Include simple visuals and an approachable tone that unify, demonstrate and evolve your efforts and align with your mission and vision.

Evaluate new and existing channels and effective tactics.

Determine specific, unique ways to use each tool of engagement and education to inform, inspire and activate your community.

Identify reliable sources.

Find individuals and organizations that can help create interesting multimedia content that sparks meaningful conversation.

Document a plan.

Lay out a series of measurable milestones to build awareness and foster community.

Craft metrics.

Plan how you will capture evidence of success and opportunities for improvement.

Create an online campaign hub.

Design a user-friendly, social media infused site that centralizes and celebrates all activities and creates community around shared experience.

Evolve and launch.

Use traditional approaches in new ways and look beyond ordinary interactions.

Measure. Adjust.

Evolve.Succeed.