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By: iPhoneSoftwareProgrammingAug. 2012
How to make applications App Store friendly?
App Store Optimization
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Relation between Appstore and Applications!!!
App Store: It is a place where developers submit their respective applications and users search for applications as per their interest and download them on their local devices.
Maximum downloads == popularity and success of the app.
Every app, dream of coming in top 25 app list of App Store but few are successful in achieving that goal.
Leading App stores where developers fight for the survival are: Apple- iTunesAndroid- Google PlayWindows- MarketplaceBlackberry-Blackberry AppWorld
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Why app optimization for App Store is important?
Gives better App store visibility. More organic traffic. Better ranking among search results. Bigger ROI Great review Brand building
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How to make Application optimized as per App Store?
We can call it as “AppStore SEO”, where applications are optimized based on content including ‘Title’ and ‘Keywords’.
These are for internal better visibility, online application promotion also plays a critical role in boosting the position of app in the app store.
Techniques used for App promotion comprise of: Social Media Optimization, Press Release, iPhone app reviews, Ad Networks and many more.
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How Title n Keywords play their role?
Title: It is the name which will displayed when user searches for the app. It is said that Title should be a summary of your app plus it should have some thing specific from your main keywords.
Eg: Our App Name : “Amgen Medical Services”If user searches for “Medical Services” as keyword, it will definitely give you success.
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How Title n Keywords Play their role?
In case of keywords: analysis via Google Adwords or other tools along with study of competitors keywords is very significant.Try to write relevant and common keywords with medium competency among other keywords.Eg. Keywords: “medical apps”, “Amgen services”User searched for “medical services” it will surely generate success.
Never use broken keyword it will not produce any success. Eg. In title “Amgen Medical services”.Keywords: “Amgen Services”, “medical services”, “health apps”.User types: “Health Services” Such search will generate any success.
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In addition to AppStore optimization:
From the sales point of view and optimizing app as per the app store three things matters a lot:
1. Icon2. Descriptive name3. Good reviews
The app having all these three attributes user will certainly click on the app to see its description and screenshots.
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In addition to AppStore optimization!!!!!!!
Next comes the making of grounds for the new app to bring users to the App store. It can be done with the online promotion techniques like Social Media Marketing, PowerPoint presentations, viral videos, press release, iPhone app reviews, Ad Networks etc.
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How can we help you ?
We are in IT industry with 10 years experience in development and designing sincerely as per web standards.With our professional skills we will design applications which are extremely App Store friendly.
Services:iPhone apps developmentCustom iPhone apps developmentiPad apps developmentSafari apps developmentiPhone/HTML5 apps development
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