How to make rowing sexy: a web video case study

Post on 22-Feb-2016

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How to make rowing sexy: a web video case study. Tom Wilkinson Online Media Producer University of Oxford. The next problem: quality. Working on our own, we quickly stagnate Evolving standards make that a bad thing Short turnaround. So, about those rowers. Maintaining quality - PowerPoint PPT Presentation

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How to make rowing sexy: a web video case studyTom WilkinsonOnline Media ProducerUniversity of Oxford

The next problem: quality Working on our own, we quickly stagnate Evolving standards make that a bad thing Short turnaround

So, about those rowers Maintaining quality Sustaining interest over half a year Getting an extra four hours from their 12-hour workdays

Lessons Take an iterative approach, step-by-step Find collaborators And if that’s not possible…

A modest proposal… Networking events, especially geek-based, are awesome But they’re (rightly) about people not stuff So if you’re interested, let’s show and tell

Thanks!

tom.wilkinson@admin.ox.ac.uk

– or –

come and chat