Post on 03-Apr-2018
transcript
7/28/2019 How to Make Your Website Win You More Business
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wbsi
make
Business
Hw t
yu
w yu
by Jason norris
7/28/2019 How to Make Your Website Win You More Business
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t©2013
Allteeved.ttbkllbeeduced,tedetevltem,tmttedbme—electc,meccl,tc,ecd,tewe—wtutwtteemmteuble,excetteclubequttevew.
Eveetbeemdetmketbkcmletedccuteble,butwttemled.Temtvded-b.Teutdteublellveetelbltebltteettwteecttldmemtemtctedtbk.
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Ddctd t tpu, tt-up,
d th th pp ut th
wh d t d bk pc pp
tdtg.
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4
Tbl o onns
Fowod 6
W Dos Wb Si Do? 8Yuwebtebde 9
Wtmkeetwebte? 10
Awebtevetmet 11
Dfning Audinc 12tettetmket 14
Ueulecue 16
Wo, W, Wy (Til W) 17Wtdwebectet 18
Wb Si Dsign 21Getwebdewlleteult 22
Fltut 27
G Noicd! 32Bl,ewlette 33
P-e-clck,clmed,PR 34
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Fowod
e-bkbeewtteelewemcvctttt
mtt-ct,eetltd’wld-lltt-udete-
eeutvetjutwwebte,butetwebte.
De.Tecctetc(elemet)etwebteemle,
deedtt-wdbecueteevemuctuewttebevtt
mkebue,et,tve.S,uwebteeedtbeecet,well-
zed,dcle-tedtmdl.
Smelemetcetvtettemxttmkedwebte,
dttetee“t”wtwwebte.Teee,weve,
bccledwebeetlttvetdtetettme.Ivewtte
te-bkettweveteecledwebeetltwkble
mewkdvdeeuctext,exmle,dccettebleut
dedtlbeutulwebte,tteetlldelvetemeev-
ewwebte-tttedetbeleve.
Te-bkdwte-eexeeceeldvdul,u,tt-
u,evceel,eltel,dwlecmetketede
dtuttbuetttve.
McletvedtttevecledwebelemetttIe
tbkveelleledtemdmdeuddeeceteed-eult
tewebte.Itmwkwtteclettttutmetemtm-
ttlebutwtwkdwtde’twkmkwebteme
eectvedultmtelmkudubuemecmettve. Te-
bkexltele.
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Fwd 7
“Wht pt wb dg t tht wb dg
t t b... uct.” — Cameron Moll
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8
Chapter I
W dos
wb si do?
T ght t b y qut, but t hud b th
t qut yu k yu wh ttg vy w
wb pjct. I yu k t th y, y wb t ut
th, t wud tht t pp wh tk th
tk dgg wb t hv gtt t k th-
v tht vy qut.
Iteueuwebtebue,teeeumbetu
vetcdebeeuttctullbuldt.Aeubuldt
tetmkeme,temt,tuetwt“dcttete
cvet?”
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Wht d wb t d? 9
cll,mtbueeuettlettwteteeevuu-
e.Hece,temevwebteetetlclet
tduweteecwtue,tlcteuwteve
ct/twueetut,dutbuldtutwttewld
ue,dtvetemeumtttutemt“beleve”.S,
eetll,tueectvecletdewcletlketudetdwttud,wtudt,dwtudt.Teeuwt,
w,dwttemet.Beecebutwtuwttceve,duwll
vedectucce.Imtbelevettuvetutuel
ucutme’edetveeewetewtu’ewtt
ellwllctullell,dctuetell.Let’tkettdebtute.Evec-
tue,eve,evelk,evebuttuldbeceullwded,lced,
etc.twdtemueuwebte:tellmetteetele
led.It’t,ewktetdt.Otewe,t’jutdtct.
You wb si is bidgcll,webteccueeucttewtteede.
1.Teldutedteweeuwttemt.Tewebteled
tewtututvevt.
2.Teldutedteequetmemt,e..ubcbetu
ewlette,ctctu.
3.Tebuuduct-uuevce.
4.Teedt,dwtteveedetewttemmuctttewt
ttlkbutudubuewtteed.Itce,tewebte
tteduede,tjuttbeleve,buttllwe.
Wecletkme“wtdewebted?”Ilwuetemeexmle:u
vteedetebdeduetete.Yuwttevtt
ctebdetude,weetewllbebletttebueelt-
bumet.Yuwebteeedtvdettbde.
Tectue,lk,butt,edledwduwebteetemtel
wtwctbuldt.
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W mks g wb si? Teeemdwebte.Hweve,teeetmetwebteut
tee.Ielleelttdwebteml’tdeu…ell,w
wteutme?Iuetedwt“d”,wellte,te-bkbbl’tu.“Gd”teeem“et.”Adttetekeew
weveewetwebte.Tevtmjtwebteevebecmeet,
ecelbecuetevtmjtwebtecetetedwttewk
bemeeld.
Aetwebteuldtlctvteteedetuldlttte
edetct.tetdtttet
eu,dublteteu,temtudmetllevel,
ell.bedtellueedtudetdcetclemket-
.
Mtwebteedbecueteedebdldwebdevele.
Getwebteecetedbetdeveledetmkete,t.Let’lk
tttew.I,tetlclet,Icmedvtudubu-
eu,mexecttttuettteudemeetetd
metId’ttclld,tbumetId’ttcllbu.Tt’m
exectt.S,weIettee,uejutctettvecvetwt
medu cvet led twee tt, mexectt’t
beemet.Mexecttve’tbeemetd,mtlkel,uve’tete.
Slet’jututtuttee-ewdte-bkbutcetwebte
ttw.
Teeemeblemeuttee,butmue’ttulluted
tceele.Iettt.But,wteveucmtlevelwttece,I
belevettwewuldlleettetwebtewllmkelemucee,d
wllultmtelellu.Heetecuclt:teexectteveet
webtetuedetct.Dwellee?Gd!
Iutme,webteevemttmedum.It tewebtcul,
weemtele,tdemt,ettemtwd.Ite-
ect,webteeltlkebk,tttebtveteblttveede
eweectvemetteledkew(tuttekew).Get
webteejutlkeetel-el-ctbk-tetellttte
etewtededmketemtkectdmetmeeveete
ctetttmtteccleed.
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Wht d wb t d? 11
A wb si is n invsmn
Eveu’etlellle,well-cedteeetl
bue.Ice,d’tbequcktdmuductettc’tbeldle.wd,teevelttlettc’tbeldveteteet.
Tettbemdeeettuuld,ttevelet,veeece
tewebttcutme,tetlemlee,buetedeeve
vetcquckldeldutmebutubuedteduct
evceuvete.
But,Idele,t’teuttujutvewebte,umutve
etwebteuwttbetkeeul.Getwebtecjectte
medelmwceectedwtmuclecm.
Teeveeltue.I’veeembcmwebtettweebdlde-
edddtvtetttecmletellckedelmdced-
blt.bdtem!Yucdbettettt!
Tetke-weettud’tvewebte,uwlluelbelbu-
ettecmettd.S,umet,ueedwebte!But,t
eet:t’teutvedwebte,juttewebteueed
etwebte.Iuetdmetttmctubue,t
eedtbeet.Tedeecebetweedwebtedetwebte
tectet,dwteedeectttet.Gdwebteetuede,
etwebteetubue.Iecueeveeteeeutt-utve
webte.Hweve,wewteevu,t’ctullbettetve
webtetllttveettmkeubuelkbdde’tel
uell.
Yuteekvlumebutubue.Yuwebtemttt
ubue.Mkeueutettuc.
No • More than 20 million shoppers are now online, purchasingevetmbktcmutetctelettetjet-lettultumet.Iucmet,meewllueutwtelltle.
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12
Chapter II
Dfning
udinc?
Stt-up, bu d tpu d t b
t but th wy thy wk. chv th bt -
ut yu wb t, t ptt tht yu kw
yu tgt kt d d ut. Udtdg yu
tgt cut’ dgphc hp yu dt x-
cty wht yu wb t w ( hud) b, d wht kd tctc t w wk bt.
Bkwutetudecededut,uwllbemeeectvebuld-
te ttetewt te ele uwtteve. Kwwu
edewllbeteteccmketdetmettuwlldcue
elettdttuctembumu.
Obvuwtcludece
ebe,ede,
ce,lct(weetelve),
dtecl,wcmll
judedte
kdjbtemweeeteueld
.
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Dg th udc? 13
Rte,tetmketllwutcuueedbdmee
eccmketttmelkeltbumutmtemket.Kw
uudece,kwteeed,dkwwttewllbelktdwe
tevtuwebte.Tkwledewllbetebumkettte-
e.
Smtmketekwttteeemubeteveuteted,d
tekwtttevemeewllel tevee. Hweve,dete
cume’etcetteetmed,udetddemc
mtcetltllelevttdevue.It’tllueultette
b-ctuevewutetcume.Heevemleexmle. Iu
vedecded,exmle,ttuductwllbeeedtwde,te
ueecwlltelluttteteuwebteuldbeeted,
wtwtelt-cledbckud,dtttuldvdexceveue
Flquckmvtextdctue.
Dg yu tgt kt t yu kw wh t kt, wht gug t u d wht
ktg x t utz. It k yu jb dg w cut d c-
pttv. Bu uth, Sth Gd h gt wy puttg t - “It’ uch btt t b #1
kt th t b #6 g kt.”
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14
Attt,Idtwttedtmedwelltedeettetet
mket.Iueedmemt,tdmevlubletclete
ubjecttet,ueGletec“temtcedetet
mket”.
Iwllt:mllbueedStt-ueedtbemtbutwted
bue;teeedtbemtettecmettdettve.De
tetmketwllelukwweetmketdwtmkett.Oce
ultteclu,t’eeteteelmttmecclecete
clttellutteletedtclzewtelewtwmtee
mlteet.
Here are my fve critical tips or choosing the right target market or your
business:
1.Lktucuetteclet:Wmttemeezeu?W
utucuetcletbewlckeecmmtmet?Lk
cmmcctetcdteettemeu.Wcebte
mtbue?Itvelkelttteelelketemculdlbeetm
uduct/evce.Wteeddeuduct/evceulll?Wtbeet
declcctetcdubttetblettwllelutdut
mtecwd?
2.Lktucmett:Weucmetttet?Wete
cuetcutme?D’tetememket.Yumdcemket
ttteevelk.
3.Squeezetejuceut:Wteutltllteetueuducte-
vce.exttecetue,lt tebeettevde(dtebeet te
beet).Fexmle,dwebdeveleequltweblut.Te
eultbeetellkwebte.Aellkwebte
wllttctmecutmebecueteeetecmeldtut-
wt.Sultmtel,tebeetwebluttmecutmed
mkememe.
Oceuveubeetlted,mkeltelewveeedttu
beet ulll. F exmle, web devele culd ce t tet buee
wceteetedcetecletbe.Wlettllveeel,t
deveubetttm.
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Dg th udc? 15
4. Lkteccdemc,dcde“cc”utet:
Fueuttlweeduductevce,butlwmt
lkeltbut.Tkbuttellwct:e,lct,ede,cmelevel,
eductllevel.
Pccecceedwttecldemtlcctetce-
le,clud:elt,tttude,vlue,teet,bbe,letle,dbev-
.
I demc dt be ecc u ec mket ell
meu’etttettuutue.Iu’eumllbue,
tecceeettdttumllbuequteecllecc.
Swtewulduwttcmetel,metemket
cm,metewebtettbblwtetuttetteudece
uwlct?Twtmetvetdutetmketme-
wk.Iuwttbettecmett,etebetetumve
vetemlct.Yuveueetteuddtebbld’t.I
uwttwmebue,ueedteewtcmmut--dexm-
eteed--beejum.
5.metevluteudect:Oceu’vedecdedtetmket,beue
tcdeteequet:
-Aeteeeueletttmcte?Wletdtbeecc,u
d’twttbeteccttuttletele.
-Wllmtetellbeetmmduct/evce?Wllteeeeedt?
DIudetdwtdvemtettmkedec?
-tedmduct/evcedmIcedtel?
-Iectemwtmmee?
-Aeteelcceble?
Tetcktdtteectblce.Yumbek,“HwdIdll
tmt?”ecleeectevedeut-
et.Secmzetcledbltttlkbututetmkettt
tlktutetmket.Secbldumweeeleutet
mketcmmuctete.Lkuveeult,cdecduct-
uveuw.Akucuetcutmeeedbck.
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16
ttt
MkettmFbue
Weleuld
wetet?
Usul Rsoucs:
Pew Internet(ewteet.)ubleetedteetuem
vudemc.
Scarborough (Scbu.cm) ue e elee wt ueul dt d
metmeubleeetude.
YumbeuedwtucdjutbdecGle.Ive
ledveexmlebve.
wttu’vedetedutetmketu’lleedtcmeett
ecedektttmketwleecubddett.Ituld
exlwtuvete,wu’edeet,dweuldbu
mu.Let’cllt“TeleW”-W,Wt,W.Imetedteeke-
wdcteedcteteewewlltexmetemdetl.
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Wh, Wht, Why (p W) 17
Chapter III
Wo, W,
Wy (Til W)
Oc w kw wht u wb t’ pup d wh w
tgtg, w w d t t wth ctt tht w
t wth th pp wh w vt u t. Ou pu-
p w b t gt ct ct ut th.
ewebteeedt“tketevtbted”deltemdwt
teelk.Adtmutbedequckl!Wtewec-
detttute,vteedtkwwttdext.le,
tmeewkwelltue.Iuedletutlweb
teet,uuldkwwttdwttteewetwd
ble.Itw,uwllvetebetmct.Ttbed,keemd
ttmtelewcmetuwebtew’tbecmecutme,eveu
vedetebetbleet.
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18
Ict,teveecveteteteetudeecet,me-
l 1 ut 100vt wll ed uctct u,u, bu
met.Teee,eucutmemtt,mteled’t
cvettetvt. Bevt,u’llvetecetvetetu,
cvet,deullvtetemembetecletwktdteme.
Aukw,teIteetwcetedtetlcemtuce.
Pele,temtt,uetmttl,dteuulc:
etwtuwt,detut!Itectetutedetvdete
mteededbtue,tewlllktelewee.Keemdtt
lexlt,d“tewletwue”ebetketbcue
ctevde,tuwebte.Yuectvecletequewe
luttteblem,eed,deedwt.Pvdetewedte
wlletud.Futeme,uceeucletwtu
ctet,tewllwttetwtteweldeletwk.
S,teeuvt,mketectetccebledete.
Wiing good wbg conn:A,uetcmtblewtctetwt,dudtkww
tmxmzeumeewtteletumbewd,tedmeme
mewkteweb.Sectettveuetwtwtec-
tet.Betteete,eltdt.Idelwtmwclet,Ilw
ktemtwtetectetdedttmetedtdtwek.Weteclet
ubmttedd,ulld,mjbtdcult.Remembeteld:
t’lweetubtctttddcete.
Here are my fve essential tips or creating remarkable web site content.
1. riple W - WHO, WHA, and WHY:Temtmttecem-
tuwllewtuvtwue,wtud,wudt
,dwudt.(OK,ttuldbe“quduleW,”buttjutdd’tvete
mett).
eluettebllll,Iteewetwdble,wtedwu
W,Wt,dWttemet.
ble
dlcetewebtlk
ctetel.
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Wh, Wht, Why (p W) 19
EXAMPLE: Itecdel(WHO)mllbuewe,tt-u,de-
vceel,(WHA)wtetmebuetue-t-dd-
exevemketttee,(WHY) tecetmeclet,mkeme
me,wtebuedvemetmetcutedlet.
Te WHO is:Wutetmket?(E..lde,buewe,-t...etc.)
Te WHA is: Wtdudtelte“w”ut?Dtueubue
ttle,buttewtuttlee.(E..ultteldtecte,
ctectdedcete,cdeemkewddmelktebet
tecbe...etc.)
Te WHY is:Wdudt?Ttemtmttttettemet.
Welebuwtueell.Wt’tevetmetuede?(E..
Dteeedmeclet?Aetelkmetmecutmzedd
eeettvewtee,etelkmeetwettemll
tuteccutebtu?)
Wktttemet,dttkeettble.Remembett
“leme”wetcmetwebtectet,becue,Idbve,elewt
tett,detut.
2. Make your content interesting: D’tjutvdedmtdct.
Mketlveldetetweeveble.tveelelme
wteebum.Oeteetvewtt,tebetwtelltme-
etmketemlu“vecvet”,edtbectul
dd.S,e,elluel,uevceuduct.Mkeuellkble.
Oceuwteuctet,e-edtdutueltuclet’e,
tettcvceueltbu,-u,equetuwevce.Wt
wuldmkeubuuduct?
ip: Iuetbeuelevcetedtdtlzeu
ctet,ktemtkeetemetledvcettuctet,butt
mketevelewd,tcuttectetdwzetec.Adedt
cwteecdwlldtu.
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20
3. Write about things and provide inormation that you know well:Yuclet
emt,dtevebblledbwedtwteewebtette
wtuebeeldute.S,dtttbemeeuet,
ellmetud’tkwvewell.utlkeeveteleIec,et
umeect,butlmkequltuetetmemeeed
edute.D’tvedt.Iuttcveletcmedceucvcw,elewllbbltetutute.
4. Make your content load ast: (Ibetdd’teettecm,dd!)
Teetmettttettldlwl.Teecbem
etblem,dteucetettcmetmebeut
ud,butemembettuduwebdevelevectlveu
ctet.Smetttwtuctltewttucdeuweb
te.uteltetcdctvlble,becueetme,teltetvl-
blecdectccmlmewtlededucetemutcdeu
e.Telecde,temlleteeze.Uemllmettveteue
tetteletemtelee.Dtuemucuduweb
te.Ibelevetteelllket,t’teectve,d,mtmttl,t
ddttevellldtmetecmute.Fll,vdectetttb-
keuttdte.
5. Use words (key words) in your content that people will search or:
Kewdetewdttcutmeuetduteweuec
ee.Tedettmeueteewde.Yuuld
ce kewd tt ccutel efect u bue. Te uld be ecc
euttettetlcutme,butttw.Ocue,u’llb-
blveumeukewd.Tebetctckdeetkewd
deete.
Itemeubuewellkw,uetkewdte“AbutU”
e.Butmtcutmewllbe ecuductevce,tu
me.Al,tectemteewtwkucmett’te.Sec
eeeetutcdeed,ettle,blddlkedtexttbete
mtmttdelevttemute.Teee,teecewd
teeectuctetextemelmtt.
tettevtlcmetevewebtedvet/mkettl.
Ttwtbecmeeetlwebtewetevewdedtte
webledcteteulb.A tettc,tddeuve
ctetdetelmevtttteteeulb.mtte
wmultmed-beddfuwebte,cctetwmdt
equemettectuctuwebte.
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Wb St Dg 21
Chapter IV
Wb SiDsign
T y, y wb t ut th tht cu t
uch pvdg v ut ctt d
t w tuctud t ppy v tht ctt t th
d. Wb t dt th bk pt. But
th thy th vd, . Wb t
ght b thught t wh btw th xt.
T k t ptv t udtd th du th-
ughy t utz t w by xptg t cpbt
wh ctg gt wb t.
Altu d c dee c mke b deece, et
web te de ’t cket cece d c el be let. M
-dee beleve tt te’e uble t cete vull le-
webtebecuetedd’tttcl,tttelckcetvef.
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22
Teeecetdemxmdtecqueecledlte-
uetttewebtetluctl,butemkblet.Fteu
wwttelldelvette“wt”beutulwebde,Iecmmed
bkclledTePcleBeutulWebDebBed,wcuc
dmz.cm.
G wb dsignwill g sulsIdetdewebtettwllbetced,weteedtudetdw
uetectwtweb-te,wtetkdwtetebctteu-
e’bev.
Ue’bttewebe’tellvedeetmcutme’bt
teweetemctdlcucl.Ite,cutmemuet
vewcute,tequcklmve.Ouwebte,vtlcetecew
e,cmetetext,dclcktetlkttctceteteet.I
ct,teewllbeletteeted’tevelkt.Awellkwt
tecetmzee,ultellveveecdletmkeu
mct.Iteeuwebtede’tvequcklmeetue’exectt,
teBAKbuttclckeddteeccectued.
Here are my simple steps to great web design.
1. Aim or the simple and the straightorward:d’tcetemtddec
edleltdwtte’elk.ItectetWHO,WHA,AD
WHY,tedeuldtellue“ee’weettetwtuwt”.Eue
tctetewellzeddeeexteubelldwtle.Itutve
vtdquckldtmeectcl.
tet Blce: Blce llbuteu tt ude de t t
tedetete.Itlketeblcewetcevmmet
mmet.Iu’etceulbutwultut,tedewllbe-
cmeublcedtequckl.Yucmultetevulwetde
mw,ucwtcl,zedteddtemvlelemet.
Smle,mmldelwbet.Tkuwebteetlte.
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Wb St Dg 23
Iut etltettclutteeddulldzed,udeted
tem,u’etleteetquckl.Hweve,uwlkddt-
meettcle,bt,dwelcm,uemelkeltbu.
Yuwtedwuductevceuvevdedtmt.
Keettd!
2. Navigational Balance: Weuudetdwuetectwtweb-
te,vtlblcebecmeketude. Telwtude-
tdutcul vtl t b lk t u te’ tcul
metc.dt,eteueGleAltccceutcm’
mtlet.Weedmtvttutet?Wtetemt
ed,dwtctdeletkebeelevute?
Oceukwmebutuetdwuvttectuwll
bebletudetdmeeceluvtlblce.
Iwd,teuletumbtt,teletevtuwebte,te
mectetdmtteewllttke.Ttbed,lkt
wtemtelelddwtemtelet.Teete
lduldvequcktmeedvblee-clckwtett
wceveetewtt.
3. Colour:Teeclclclmttlebue
dductmket.Aell,eecwttclvetewetlte
teldmetlttee.Hweve,jutlkeevetelett
tdwtwebtedde,wetcmetcl,keetmle.Wt
lttleeedvetuedbcudetdwtwkdwtde’t
utwllbeuwtcmzclceme.(Tecet
butcwebcl,edtccltu
ue,ttuAexemettlludteeectblce(tee’tt
wd).Yucmkemexemetueedttequet
eect.
Oetuwttkeemdtlwemembettclmve
deetmecvudemcdcultue,lwtkbut
utetmketdlemucucbuttebevdee-
ece.
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24
Tree golden rules o choosing the right colors or your web site:
- Does your website need to sync with an existing color scheme? Te
tecebuetetteedtefecttebdtttecmled
ue.Wtcludeteetumketclltelcme?
- What kind o photos and graphics will you incorporate into the site?It’m-
ttttuclcemebeetutmtcume,dvceve.P-
tcctullbeetucetwetcmetccl
ute.Lkttectueuwllue,dttddtctcllette.
- Use only 3 main colors on your web site: Temecluue,tedet
becmetkeetemllmdceteblcedeect.
Ilwecmmedute60– 30– 10Rule. Teule ecettu
uldckteedeetclduetemt60%,30%d10%e-
ectvel.
• Te 60% will be the primary color of your site and set the overall tone of your
de.
• Te 30% should contrast with the 60% to create a visually striking eect.
• Te 10% is an ‘accent color’, which should complement either your primary or
ecdcl.
4. ypography: Te t te tck ubject t tlk but becue t
ecme m elemet. Mt ele ted tudeetmte te m-
tcetwetcmetwebde,deeel.Tee
tedectecevetctetttcjutbetwetedete
tkelce.Iueelttuvetbele,ueedtclmbutt
mdetucuellwttucceedtededut.
ctulletemtmttelemetde;tclte-
llmkebekulductdcbetedeecebetweeuweb
tebeetbed.Wedewebteclet,I cel
edutulttdtdeetedeette
ctext.It’btteduce,butuccetuccucl
edettdtetmeetwllvetelwtwleteed.
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Wb St Dg 25
FON:
Ftl,let’mkeuewekwtedeecebetweeedet.
Seteteewttetctcetteedmelette.(Tee
tceectullcllede)deteteewtuttem.
FON SIZE:
detemetezeutextumutcdeteue:wt’t?
Wttudece?Iuwtutexttbecedel,mketled
eeteee.Studevewtt,meeteetedtectet,
mlletextcecueteedetcumetetext,tetc-
t.Hweve,te,mlletextmtdwtemdmeetul
teee.
Sweulduueteette?Studeveuetedtt,tem
bdtext,etemeedblewetcmett,butbecmele
edbletewebduetlwceeelut.Teeeteeelule
tumbtueettdetteweb.
Mvwmjuttebdtext,weeedtdecdeteeltvemtce
elemetudl,wttemtmttelemetdemdle
t-ze.
deteexmlebelw.
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26
LEER SPACING & LINE WEIGH:
Oe ve mtt ect t, tt e velked, lette
c.Allte,tedeultlette-cvlueemleddtut
led.Itcbetedeecebetweemeeeductett.
Teeeluletumblette-cteletetext,telwete
lette-cvlue.
meteeexmle.
celcedutbdtextllwetlecleblcktext.
Iteecdexmle,educedle-etccueblemwtedblt
tccueteeetweeteextlebe.
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Wb St Dg 27
READABILIY:
Fll,umutcdeteedbltutextwle.kelkt
utext.Akuel(dbeett),dutkelewllwtted
ttext?Tkbutwtucdtmketmeedble.Let’cet–we,
ce,ebtuelzbeed.Stujbtmketumeeetlebleuede.
Mkeueutextbkeuteblelet.Remembe
tt,te,ucuemetutebekuutextdmket
eeteee.
FINAL HOUGHS:
Te l t cete edble ctet tt l vull el. Gd
tece teedblt detetceett u webte.
Bdtwlldtctteede’ttetmevetebetcmed
dleddcumet.Wetwk,uedewllejlkt
udcumetdlwtutvteletttemdct
ttwetttduct.
Gdwebdetlmtedttekecledcuedee.Aectuc
cceblt, edbltdubltlt,t. It’butbe e-
l.Iecueututtee,detueetwetde.Teeet
ttetwebtetveldde.Teeetwtldde
tmkeeldecdtckttem.Wtmctetmemet
tem,bltldtemeedlvlble,t’eetevettt
exemet,dtecteteltvellwwttetllueewd
teeweeveetece.
w tt we kw wt web te , w we wll tet, w t wte
ctettetmvtble,dwtevettctetu
mxmumeult,wt’ext?Dweluc,dwetmket?Aewede?...
lmt,buttqute.
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28
Chapter V
Rvision
Wh uchg wb t, yu c gt u-
b ptt thg yu g t k t c
v. S, b yu uc yu wb t t th wd,
t’ uu t hv chckt t t vw yu
k yu tuch. T t wy tt
dt tht gtt dug th dvpt tg.
B uchg yu t, vw t thughy t u
thg t chc. T w k btt u
xpc d hp yu t vd ucy ct
th c t .
keeveul,bedcled,dettdduel.Re-
membe:evltellmet“ee,”tlktmetme,
ctcleectve.Itceetktewebtewtmc-
ccvew,ecdeulue,evewuw,wt,dwtte-
met,eue,ezuvellmee,d.
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Rv 29
Bellw,I’vevdedmlewtcbemeeelcecklt“lt-d”
tem.Hweve,tebete-lucceckltettu’vecutmzedu-
el.Olukwwtbeeded’tbeede,dwtue
ttceve.
Prooread:
Yu’veutltettwtuctetdcettettu
udecewllej.extte:Pedevetbeeuuttle.
Redevet.Eveu’velededt,edt.Getmeeelet
edt.Tee’lwmetu’llckudvetce.Seeuc
educetemuttextbkeetecc.
Redevewduteutlud,etecebetece,dllwPete
Elbw’dvce:“Lklceweeutumbleetlttemddle
etece.”Teewllbebvuwkwdetteedx.
Getculeelettwlleetlkvetewttet.Yuced
teeteddmlutut.It’ultccetmkeuctet
e-ee.
Add Google Analytics
Imee,GleAltclmtbettetltteecee.Ad,
t’ee!IueGleAltcmeuttllmclet’webte.It’
te-t,w’-wtttc.Yuettkwuwebttde-ut,d
tmketeeutmkemtdecbutumket
tte. Yucet mtevetmwuuelded
uwebte,wtele,wtetelded,weetewldtee
m,tdwttezetecmutemtdteteet
temte’eu.
Tetulelemkettvememltc.Glede
ttuwell,dt’ee!
Cross-Browser Checks:
Atmetteutue,webcdewlllkelbetddzed,wcwllmke
tetcmultlebweleeceltewebtecded
ccdttewebtdd. Hweve, tt ’tettece,ddeet
bweectdeetltcetcdct.
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30
Oewttetuwebtecmtblttlduwebtem
cmuteucd,umdeetcmbtbwed
ettemble.Itcbetme-cum,duwlleedcce
twdevetcmuteltm.
Smevedeetettlevlbletevee,dmketetcmtbltlttleee.Smeemeue-edltte,dmeve
ctlbetteuetece.Iwlllevetututdcveteeu
lketwkwtbet.IueAdbeBweLb.
Check your search engine titles and descriptions or every page:
TmttbecuetmveuSEO(SecEeOtmzt).
Seceeedtuuevlumemttewebwtwe
mclled“bt”“de”.Teedecetedexwcct,
eetll,llteete’veuddtewdttectedtem.
Yueedtmkeueuwebtecludedtedexe.Temeelevt
uvellctetdueceettlee,tebetteukwll
be.WewllcvetemtceSEOtelctete-bk.
Links:D’tjutumellulkwk.ettembclcktem.
Al,tkbutwulkwk.Itbvutewuetttee
lk?Teuldtdutmtetetexttee.Al,d’tudele
texttt’tlkbecuetwllcueue.
Functionality check:
etevettul.Iuvectctm,tettdctuel
ttuceewtcmetu.Gettettetuwebte,tjut
mldedbuttewebte’tetmket.Stbckdwtcwue
uetewebte.It’mzwtu’llcku,ucwteueu
webtedeetltwuumete’duet.mmttceck
e:ctctm,ecuct,bketdl-e.
Backup:
Iuwebteudtbe,ueedbck-utte.utmewe
Itellu,uctveeuceuwebtetedw.Iudd’t
ledbckuuullte,leed.Tedmcmeweuwlleet
tve.Mttcmeeeewtbckuuted
dwldttucmutetbeted.
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Rv 31
Final thoughts:
It’mtttlktdcdeevetuvedeweev
tewebtebeeluc.Tbecuecetwebte,demket
clltel,wtbkcedcve,dud’tlwduce
ubettuweutettted.Hweve,webteelttledeetmbktttucddttemeveeuublceet.
Mtttteevcecceutlkctclltwt
uveceted,teet’ellwt,twtuwtedt,
dedewlludetdwtubuebut.It’tlbut
ceckevetveteetwk.It’butmkuettttuweb
tetjutd,butet!
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32
Chapter VI
G Noicd!
I y wy, th th t ptt chpt bcu
th wh w dw t tgth. I hv vd th “bt
t” bcu I tuy pt but cctg
pp wth th t thy d, d th g hw th
d fw. At t ght, th chpt t b ty
ccd wth wy t gt d t yu wb t,
but y hp tht yu c u th t tht
yu w d h t k yu wh bu -
cud, ct, d ppg t pp t
g t v.
Itcte,wewllbemlddetemlewtetuweb
tetce,wleexedme,,tlet, jutlttleme. It t
ctebutmketttee;wlltmeetteeedelelk
deee,meteccltteetettetetc.
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Gt Ntcd! 33
Mltveueutdcetvedetmkebl
tecelcwdedwldwdeweb.Telelkeu,elew
edetemedtbuldetwebtettteleved.
Teeetudwucmteumllbuewebte.Wt
tetmxctvte,ucdetdcutemteectvemket-tctcutcultut.
Here are my fve “must do’s” to get your site noticed
Blogging: Sttbldblced.Blbuttuukwwell,d
veuedettuwld.Ablutumceubu-
e,deettumucmettdeductectdclet
tew,tewt,dtew.
Itde’tvetbevetmecum,ete.Itculdbel
twel.Udubtedl,tebetwtbltmltdwdwte
ced…butd’tlmtuel.Wtembltetmveut.
Wteebltee!
Newsletters:Eteeeu,tt-u,dmllbueelleedtve
ltllwe,ctct.Ttelebetmkettluwllve.
Hweve,uc’tjutbultdetebet.Yueedtwult
cll,dmctcbeteult.Hvlt200elewcu
tle,but,dcceedwtutteemueledwllveu
ZEROetu.
Aewletteubct.Subctevetctem.t
eveewwllcmetuwebtewlltttcutme;
weve,uceleculdveuemtkeetucwttem.ew-
letteeccettuvetutetlcutme;tuttemt
cetewllveuemtttteelt.Iuddjb
tt,tm,lketeletttdwtubue,tutet
eddedtletmecutme.
IbkPemMket,SetGddeeltbuldtw.
“Pemmkettevlee(ttet)delvetcted,e-
ldelevtmeetelewctullwttettem.”
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34
ewletteetewd’tvetmetedubleved.It’
teelewwttlebutudubuetetme,t
u.Evemt,cemt,veutetudece eekdeu
bue,tculduct,tewu’edbue.Keeuclet
udted,dttteetuubcbe’md!Mtteeult
uewlettedctulleeuettcectdwveutetudecedbuldtteltmteudu.
Pay-per-click advertising:PPteedledvettt
uedwdeewebte,cludecee,weeul
web user clicks on your ad. Hence the title, ‘pay per click.’ So, if you’re selling prod-
uctevce,tmkeeetmkeledbulduclubtteme
tme.Hee’wtbtucvetemeclckcm
wlelbtuubcbeumbe.utlkeevetelemket,
tee’tdtdbkteubject,Iwlltetttedetl
wt.ButIwllt:keetcledttet:IudtudedPP
cmleetleecedetuttecmttIee
eteblzed.
AllIcdeeteetmetI’vedtmedtbk:
tebeteult,keetmle;beuetbeecc,d,evememttl,
tetecc.Oce,tet100elewedectlmctedbwt
udbettettet10,000we“bde”mtcte.Yum
cuuldbecveuettebetROIble.
Social media:Smltewlette,clmedelucmmuctewt
utetlcutmedecuetemtdevel eltwtu
dwtuvete.A,uuldvdecmellee-
let“lke”uFcebkellwuwtte,butuuldle
ctetttettemvtubltectwtuwebteeu-
lb.Tetewllbeemdedwte“tedb”tetlce.Scl
medelettlwd--mutmket:teeluteewt
eleetlkbutdwtecmmedtteve.
Public relations:Buldueuttdfuecemttt
dvtctucmwebte. Publceltetemtct-
eectvemetdmllbueetewee.Imtce,ublc
eltcmmucleexevetdvet,dcbecedbl
vlubletmllbue.Adeeleewlletumecveet
uculdevedem.But,teted,bdeeleewlletu
teblckbkulclewmcew.Beueuvede
edeelee.
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Gt Ntcd! 35
Ade,ewduct,ecd-ettlee,ewlct
eclevet-teeellde.
Secd,mkeueueeleeteltetedteublct
bdctu’eedtt.Tmeembvu,butmeteeeu
mketemtkeedeeleelmttdm,dwtutcde-ublct’udece.
Stt’t.Yuwkwwtcetewwebtedwttdwtt
cetubledteweb.Gutteedmkeucku!Hvecdece
uvducetvt.Wttee,dtedvceIveeed,u
eedtettted.Tudebvulttededtbeltwd.Wt
Ivetedtdtdtlmwelexeecettect,u
cdtelttlekeeltueed.
Swtt.Remembetecujbttuedtcmewtetle?
Te’ee.Remembeweututudecut?Tt’et.But
develuwbuebewdbedteetvejb.
Ad,weveee,webtetlelweluwu
bue,butt’lvtlttel-temutbltttbue.Tej
bemlldbeu,ttuettlctlllteltvet
ubue.Yuwvetebckwlede,du,dlu,vete
wetmkeuwebteet
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HeteudeS!Med,dtmketmbed
t,d.HelctteetveDecttem,
wt eblt mket m, bd memet, d
ewbuette.PtS!Med,ewkedttecbuede-
velmetddtlmkettevelcme.tbleue
DectDtl&DectmketSutmmuct,weeetc-
tedmjtlcmdledteectdulwdw-
ttve.’etettetecetvt,dvedlede.He
uqueleectedudetdmll-buetmd-zebue
mket.Hultmtetecmmtuc.’blttmxwtele
llwlkleddveebckudetmtmjutbuteve
tebueelttumeet.Heeequkcctewt
eltcutbutledwlletevetkemel,lete-
ul.Hbledbmbueel,mketexec,le-
el,dtveteeeu.Hewtebutewbuetellece,
mket,l,lededmtll,wtbuldbuetttve.
I2010,S!MedwmtedbteOkvlleBuecucl“evce
buetee”.I2011d2012,wvtedbEt&Yu
bleuettte“E&YEteeeutee”ceem.Mte-
cetl,IteAuut2012ueFlleMze,wdubbed“d’del
eteeeutedtle”.tudedmmucttteUvet
OttwdSmllBueMemettMcGllUvet.
N d Etpu,
Stt-up & ktg Adv, bgg,
d Pubc Spk.
JasonNorris
Auth th -Bk & Stt-up Adv