4Integrated Local, Social and Mobile Marketing Software

Integrated Local, Social and Mobile MarketingManaging Social Media in 1 Hour a

Week

4Integrated Local, Social and Mobile Marketing Software

LocalVox makes local online marketing Simple, Effective & Affordable

Search Social Mobile Email Advertising

Website PR

4Integrated Local, Social and Mobile Marketing Software

We help all kinds of Local Businesses – Big & Small

4Integrated Local, Social and Mobile Marketing Software

Agenda• Why businesses need social media?

How to master your posts in an hour per week

How often you should post and TweetBest times to postWhat is Social Reputation ManagementHow to measure and track your posts

4Integrated Local, Social and Mobile Marketing Software

Why Social Media?85% of consumers believe companies should be active on social media.

4Integrated Local, Social and Mobile Marketing Software

Why Social Media?• 70% of business-to-consumer

marketers have acquired a customer through Facebook.

• 72% of people who follow a business on Twitter are likely to make a purchase.

• 73% of American Internet users who make $75K+ per year log into Facebook.

4Integrated Local, Social and Mobile Marketing Software

Did you know that 90% of small businesses use social media, however 58% of surveyed owners said they struggle with promoting their Facebook pages?

Why Social Media?

4Integrated Local, Social and Mobile Marketing Software

Manage Social Media in 1 Hour Per Week

Effective strategies for small businesses

4Integrated Local, Social and Mobile Marketing Software

1 hour really? How?• Organize using a content calendar

• Timing, scheduling and posting content

• Reputation Management

• Utilize social media analytics

• Time-saving tips

4Integrated Local, Social and Mobile Marketing Software

Post and Schedule Content

Effective strategies for small businesses

4Integrated Local, Social and Mobile Marketing Software

Posting Content On Social Media• Saving as much time as possible

posting the best possible content!

4Integrated Local, Social and Mobile Marketing Software

4Integrated Local, Social and Mobile Marketing Software

Posting Content On Social Media

4Integrated Local, Social and Mobile Marketing Software

Posting Content On Social Media

4Integrated Local, Social and Mobile Marketing Software

How often should you post?

4Integrated Local, Social and Mobile Marketing Software

Facebook: Best Times For Posting

4Integrated Local, Social and Mobile Marketing Software

Facebook: Scheduling Your Posts

4Integrated Local, Social and Mobile Marketing Software

Facebook Star Ratings

4Integrated Local, Social and Mobile Marketing Software

A Like Is Not EnoughLocated at the top of the Facebook page for customers to see

4Integrated Local, Social and Mobile Marketing Software

What You Need To Know• Been collecting star

ratings from users since 2012, but are making them more visible

• Stars and reviews visible on both desktop and mobile

• Making a play to compete with Yelp, Foursquare and Google+ Local

4Integrated Local, Social and Mobile Marketing Software

Why Are Star Ratings Important?• Star ratings show

up in the New Feed

• Only users with a Facebook account can write a review

• Introduce new customers to a business

4Integrated Local, Social and Mobile Marketing Software

Mobile – Places Nearby

Provides an increased degree of sentiment and makes it easier for people to discover great businesses around them

4Integrated Local, Social and Mobile Marketing Software

How often should you tweet?

4Integrated Local, Social and Mobile Marketing Software

Twitter: Be Active• Check multiple times in 1 day

4Integrated Local, Social and Mobile Marketing Software

Twitter: Best Time For Posting

4Integrated Local, Social and Mobile Marketing Software

Reputation Management

Effective strategies for small businesses

4Integrated Local, Social and Mobile Marketing Software

Reputation Management• Respond to all positive and

negative reviews

• Don’t keep prospects waiting!

4Integrated Local, Social and Mobile Marketing Software

Respond to Questions

4Integrated Local, Social and Mobile Marketing Software

Build Relationships

4Integrated Local, Social and Mobile Marketing Software

Turn Prospects Into Leads

4Integrated Local, Social and Mobile Marketing Software

Create Community Connections

4Integrated Local, Social and Mobile Marketing Software

Use Social Media Inbox To Monitor Social Media + Review

4Integrated Local, Social and Mobile Marketing Software

Responding to Online Reviews• Why?• Other websites – Find your

customersYelpGoogle+ LocalYahoo LocalAngie’s ListJudy’s BookCitySearch

4Integrated Local, Social and Mobile Marketing Software

Respond to Positive Reviews

4Integrated Local, Social and Mobile Marketing Software

Respond to Negative Reviews, too!42% of consumers who complain about products

on Facebook or Twitter expect a response within 1 hour

4Integrated Local, Social and Mobile Marketing Software

Responding to Negative Reviews

1.Recognize and address their pain point

2.Keep the response short and polite3.Take the conversation offline

(preferably by phone)

4Integrated Local, Social and Mobile Marketing Software

Turn Negative Reviews Into Positive

Negative customer review turned positive on Yelp

4Integrated Local, Social and Mobile Marketing Software

Analytics and Insights

Effective strategies for small businesses

4Integrated Local, Social and Mobile Marketing Software

Facebook Insights

4Integrated Local, Social and Mobile Marketing Software

Twitter Analytics

4Integrated Local, Social and Mobile Marketing Software

Time Saving Tips

Effective strategies for small businesses

4Integrated Local, Social and Mobile Marketing Software

Make Social Media a HabitSet reminders each day

4Integrated Local, Social and Mobile Marketing Software

Mobile App Notifications

4Integrated Local, Social and Mobile Marketing Software

But wait!

What about everything else?

4Integrated Local, Social and Mobile Marketing Software

The LocalVox Solution

One login.

One click marketing.

Real results.

4Integrated Local, Social and Mobile Marketing Software

With 1 click, promote to:

• Website• Search• Email• Social• Mobile• Newswires

4Integrated Local, Social and Mobile Marketing Software

LocalVox to “Forever Impact the Way We Distribute and Gather Information About Our Favorite Local Spots”

LocalVox Named Top Local Online Marketing App and Top 15 Marketing Software Overall

LocalVox’s Social Inbox Named One of the Top 25 Social Media Tools

LocalVox Featured at Top Social Media Tool

Top 4 Ways to Improve Your SEO – LocalVox Featured as Only Local SEO Tool in Top 4

LocalVox Named as one of the Top 10 Hottest NYC Startups

LocalVox Accolades in the Press

4Integrated Local, Social and Mobile Marketing Software

Questions?GetHelp@LocalVox.com