Post on 01-Dec-2014
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Share your emotions andvulnerabilities so your audiencecan be empathicand relate.
PERSONALISE
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Look at the storyyou're telling fromyour audience'sperspective, what are they getting out of this… how is this relevant to them and your message?
PERSPECTIVE
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Is this someoneyour audience can relateto? Perhaps see in their own mindhow they wouldovercomechallenges.
THE HERO?WHO IS
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Use case studies,including before and after scenariosof what happened.
AUTHENTICITYGIVE
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Combine highs and lows to keepyour audiencecurious, focusedand hanging onyour every word.
DRAMAADD
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If your story relatesto someone we’veheard of, drop a fewnames... make youraudience feelspecial like you are telling themsomething nobodyelse knows.
FORTUNEFAME &
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Every great Fairy Tale has ahappy ending, make it clear foryour audience.
ENDINGSHAPPY
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Don’t be afraid toget peoples opinions.try out your storieson friends andfamily - even yourdog… Don’t wait till you have anaudience of hundredsfor a reaction.
OTHERSASK