How to Position Yourself and Your Business as a Magnet for International Guests

With Yvonne Halling

First the good news –Travel is on the UP

There are more than 3 billion people online

But how do you stand out in a crowded market place and attract the international

guests you want?

Who’s Yvonne Halling?

B&B Owner

€10k to €103k in less than 2 years

Hospitality Awards

Award Winning Online Marketer

Author

Coach, Mentor and Consultant

Bed and Breakfast Coach

Co-Founder of Stay.inTown – a portal for commission free bookings

Questions at the end

Step # 1Who are YOU for your

guests?

Feeling sick?

Generalist

We have a specific condition

Specialist

Heart attack

Expert

Celebrity

Do you remember this man?

Who makes the most money?

What is your position?Generalist or Specialist?

Your B&B & its location

Your specific expertise & knowledge

The reasons people come to your area

Your sweet spot

IdeasWalkingCyclingBoatingFishingGolfStately Homes/HistoryHorse riding

More ideas

Bird-watchingOutdoor and Adventure Industrial HeritageNatural HeritageDriving & MotorsportsRetreats & spas

Step # 2Your website/online

presence and your message

Claim your space

Your brand

Make it personal

Make a statement

Consistency of your brand Website

Facebook

Consistency of your brand

Website

Twitter

Step # 3Finding Your Target Guests

Online

FacebookGoogleTrip Advisor

Research - Facebook

Research - Google

Connecting with group leaders and offering value

Create free content

Downloadable by opting-in

Online networking

Example of optin form

Step # 5Convert them into bookings

Build relationshipsLinks Incentives to bookKeep in touch!

Need more help?

Book a FREE consultation with me here:

bit.ly/yh-consult

Join our new portalhttp://stayin.town