How to Prepare for Product Success by Fullscreen fmr Product Manager

www.productschool.com

FREE INVITE

Join 20,000+ Product Managers on

productschool.com/slack-community

Product Management

2-month part-time Courses

Coding for Managers

2-month part-time Courses

Data Analytics for Managers

2-month part-time Courses

Katie Guernsey

Prepare for Product Success:

The Kickoff Meeting

Katie Guernsey

kitelaunch@gmail.com

What is a Kickoff Meeting and Why are we Here?

Note: Consulting vs. in-house

What Why

● Inspirational

● Strategic

● Galvanizing

● Project or Feature

● Model Preparation

● Presentation Template

Audience Engagement

● Set the scene and rules of engagement

● Establish your presence

● Speak to the various roles in the audience

● BRING THE FUN

http://goodkickoffmeetings.com/

Pre-Kick Off Prep

1. Identify strategic purpose

2. Create buy-in

3. Assemble the kickoff team

4. Assess the risks

5. Socialize the presentation

and project

6. Invite key stakeholders

Project Overview - Personal Paper Writer

BrainNoodle, a large search engine company, is launching a new product

aimed at college students called Dr. Reeves. Dr. Reeves is an application

that will write term papers for any discipline, at any page length, for a

monthly subscription.

A customer simply has to write a thesis statement and the application will

develop a well-written paper, in a unique style and voice. BrainNoodle will

leverage its search technology to drive the thesis research and argument.

They will release on a natural language processing platform called Yak

Yak.

Data Points

Market Insights

There is an estimated

40 million students

enrolled in secondary

and college schools

1B High School Papers

1.8B College Papers

Competitive Landscape

Current products are

limited to:

● Abridged notes

● Contract-to-Hire

● Classmate bribes

● Fraternity and sorority

libraries

Product Benchmarks

15 teachers scored

essays in a

controlled test.

“How to be a

Product Manager”

Business Goals

Product Goals & Principles

Design & UX Principles

High Level Feature Set

Core Functionality Enhancements Add- Ons / Upsells

Thesis Statement Anti-Plagiarism

Guarantee

Image, Graph and

Chart Package

Page Length Custom Voice Language Package

Citations Writing Style Options

Milestones & Timeline

Timeline

By Amanda Mickela

Project Team Leads

1. Project Management

2. Product Owner

3. Product Designa. UX

b. Visual

4. Data Science & BI

5. Engineeringa. Mobile

b. Web

c. API

Next Steps

Appendix: Another Graph

Appendix: Sample Kickoff Agenda

1. Opportunity Overview

2. Data Pointsa. market insights

b. competitive landscape

c. product benchmarks

3. Business Goals

4. Product Goals and/or Principles

5. Design Principles

6. High Level Feature Set

7. Milestones and Timeline

8. Project Team Leads

9. Next Steps

10.Appendices

Now it’s really over. Thanks!

Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles,

New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto

www.productschool.com