How To Run a Successful Freelance Business

Post on 28-Jan-2018

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transcript

GREETINGS, FREELANCERS

HERE’S MY STORY

Every birth that takes place at Swedish — and there have been more than 200,000 of them — is aremarkable event. But the 1935 arrival of David Ishii is quite another story.

Sadly, his mother died in childbirth, and David’s father was ill equipped to take care of a newborn. So, Mr. Ishii made arrangements with Swedish to care for his new son while he took his six other children to Japan where relatives could look after them.

What was supposed to be a brief absence turned into 31/2 years. So David grew up at Swedish with a whole team of mothers — all dressed in starched white uniforms.

To this day, David remembers accompanying Swedish’s founder, Dr. Nils Johanson, around the halls of the hospital. And he faintly recalls a birthday party the nurses threw for him.

It was and is the Swedish way to do whatever it takes to make patients feel at home — even if it actually is your home.

Watch 100 stories about Swedish’s 100 years at www.swedish.org/100years

Thousands of babieshave been born at Swedish.

But only one went on tolive there for 3 1/2 years.

WHAT'S YOUR STORY?

WHAT'S THEIR STORY?

WHO THEY ARE THEIR FREELANCE ASPIRATIONS

WHAT’S OF CONCERN

WHO I’LL BE CHANNELLING

TEDLEONHARDT.COM RECOURSES.COM WINWITHOUTPITCHING.COM

DAVID C. BAKER BLAIR ENNSTED LEONHARDT

BE AN EXPERT

$0.07/LB. $1.19/LB.

YOU CAN CHARGE MORE

YOU CAN WIN WITHOUT

PITCHING

YOU CAN COME UP WITH BETTER IDEAS

YOU CAN LOWER YOUR

ANXIETY

MEET SOME EXPERTS

EXPERT PROJECT

EXPERT PROJECT

SHARE

EXPERT PROJECT

SHARE

NETWORK

EXPERT PROJECT

SHARE

NETWORK

RFP RESPONSE

WHAT’S YOUR EXPERTISE?

CROSSING THE CHASM

THE MATH

52 WEEKS -2 WEEKS 50 WEEKS

50 WEEKS x40 HOURS

2,000 HOURS

$82,000÷2,000 HRS

$41/HR

$82,000 BASE SALARY 8,200 PAYROLL TAXES

8,400 OFFICE RENT 6,000 HEALTH INS. 1,200 INTERNET/CELL 10,000 PROMOTION 3,000 PROFESSIONAL SVCS. 1,000 TECHNOLOGY 5,000 MISC. EXP. & ENT. $126,000 SALARY + EXPENSES

$126,000 SALARY + EXPENSES 25,200 20% PROFIT $151,200 INCOME TARGET

2,000 HOURS -400 75% BILLABLE -56 7 HOLIDAYS

-40 5 SICK DAYS 1,504 AVAILABLE HOURS

$82,000÷2,000 HRS

$41/HR

$151,200÷1,504 HRS

$101/HR

TINYURL.COM/SVC-BIZ-CALC

HOW TO AVOID GETTING STUNG

VALUE VS. CHEAP

SPREADING THE WORD

1. KNOW YOUR AUDIENCE

2. KNOW YOUR POSITION

3. BE CONSISTENT

4. DON’T DO IT ALL

IT’S ALL ONLINE

WHAT DID YOU THINK?

Msft—storytellingHAPPY

FREELANCINGlarry@workerbees.com

tinyurl.com/svc-freelance