How to start a coffee shop business [the definitive guide] vinclo

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How to Start a Coffee Shop Business [The Definitive Guide]

Contents: Coffee Shop Industry Statistics

Prepare Your Coffee Shop Business Plan

Swot Analysis Before Start a Coffee Shop

Benchmarking for Coffee Shop

Find The Best Location

Design your Coffee Shop

Find The Best Employee and Train Them

Coffee Shop Funding

Be Careful When to Spend Your Money

Start Marketing Before Opening Your Coffee Shop

Listen to Your Customer

Use the Power of Technology

Learn Food Safety Rules and Regulations

Bonus #1: Franchising Opportunities

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Coffee Shop Industry Statistics

(Updated 2016)

40,422

28,345

Coffee Shop Industry Statistics (Updated 2016)

Coffee Shop Business is increasing everyday and

competition increasing much more.

7 References: Statisca

Coffee and snack

shop in the USA

Prepare Your Coffee Shop Business Plan

Basically, a business plan will be our handbook

all about our business. It does not have to be

contains everything still, it should answer some basic

questions.

Prepare Your Coffee Shop Business Plan Let’s take a quick look at what should be

included.

Our business name and logo,

Our mission-vision statement,

Our location,

What are our product and services,

What are our costs,

Marketing plan and strategy,

Financial plan

Swot Analysis

Before Start a Coffee Shop

Swot Analysis Before Start a Coffee Shop

Our next step is Swot (Strengths and

Weaknesses – Opportunities and Threats) Analysis.

Why are we doing this?

Because we want to determinate key point to

success before start our coffee shop.

We will identify our strengths against our competitors. You should answer what is your coffee shops strength honestly.

Ex: Our coffee price cheaper than big brands. I have an excellent barista.

Strengths and Weaknesses are internal factors. You have some weakness, right?

So, what are they?

Ex: Our coffee shop brand is too new. Our marketing budget very low.

Strengths Weaknesses

Determinate your own coffee shop business opportunities. Opportunities and Threats are external factors.

Ex: Coffee shop business growing day by day.

What are threats your business? It could be everything from your country economic policy to demographics changing in your local business area.

Ex: The expecting a serious economic crisis.

Opportunities Threats

Benchmarking for Coffee Shop

We have lots of competitors, especially for

coffee shop business. Because of this, we have to

analysis them.

We will identify

what they are doing right,

what they are doing wrong.

Find The Best Location

One of the most important key point

Your business mostly local thinks. Ex: if your

business in London you can’t send your product to

New York.

Design your Coffee Shop

Design Your Coffee Shop

Coffee shop or cafe business is not just about

making coffee.

You should care about your places design. It

must be unique, elegant and fit your targeting

customer.

I highly recommended to you that you should

work with a professional designer.

Find The Best Employee

Train Them

Find The Best Employee and Train Them

Your staff doesn’t know how to communicate to

your customer. Believe me, you will %100 percent

lose your customers. They will never come back

again.

When you hire someone, you have to be careful.

You should train

How to use their body language.

How to serve a coffee, etc.

If your employees

happy,

your customers

will be happy

Coffee Shop Funding

One of the biggest challenge

You have some options to find a capital to your coffee

shop like

Bank loans

Government support

Angel investor

Your family or friends.

Coffee Shop Funding

Crowdfunding

It becomes more popular day by day. You can

easily create your project like GoFundMe, Kickstarter

websites and then if people like you project they will

invest to your start-up business.

Be Careful When to Spend Your Money

You should research all platforms as possible. You

must compare all price and choose the right one.

You should also think about the quality.

Start Marketing Before Opening Your

Coffee Shop

Start Marketing Before Opening Your Coffee Shop

Website

Buy your domain and hosting and build your

coffee shop website.

Social Media

Open your coffee shops social account such as

Facebook, Twitter, Instagram, Vinclo

Add your Business to Google

Google gives a huge opportunity for small

business owners.

Listening Learning

You should listen to your customer.

Learn everything what they need what they want.

Use the Power of Technology

There are lots of software and hardware you

can use for your coffee shop business.

Some of the Benefits

You can

track your inventory

track your menu performance and selling

schedule your employee’s task

improve customer experience

Learn Food Safety Rules and Regulations

Before you open your coffee shop you will need

general permit and licenses such as business

license, building license etc.

Some of them will just for coffee shop owner such as

food handler certification, Liquor License, music

license, food service license, etc.

Of course, that license and permits can be changed

every country.

Bonus #1

Franchising Opportunities

Even if, you can able to open your

independent small coffee shop business, coffee

house or cafe, we recommended that you take a look

franchising opportunities as well.

And now you know all about, you need to know. Is it

hard to start your own business, absolutely.

Remember owning a coffee shop is your dream and

FOLLOW YOUR

DREAMS

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