FACEBOOK MINISTRYBy: Jason Stambaugh, Wevival

MINISTRY AND OUTREACH IN THE SOCIAL MEDIA ERA

SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM

ONLINE PLATFORM BUILDING

ONLINE PLATFORM BUILDINGSOCIAL MEDIA COACHING

www.wevival.com

jason@wevival.com

@jaytheson

Contact Us

THE HEART OF FACEBOOK MINISTRY

BRIDGE THE COMMUNITY GAP BETWEEN SUNDAYS

REACH AND SERVE MORE PEOPLE

INTRODUCE PEOPLE TO THE GOSPEL

WHY FACEBOOK?

WHY FACEBOOK?

845 Million

WHY FACEBOOK?

It’s simple and free

WHY FACEBOOK?

Meaningful Connections

WHY FACEBOOK?

Share your life’s story

THE OPPORTUNITY FOR YOUR CHURCH

YOUR OPPORTUNITY

157 Million (50%)

YOUR OPPORTUNITY

Avg. User has 234 Friends

YOUR OPPORTUNITY

Out of 175 members 88 are on Facebook.

YOUR OPPORTUNITY

How else could your church reach 20,000 people?

YOUR OPPORTUNITY

•Direct Mail: $25,000

•Pay Per Click: $20,000

•Email Blast: $7,000

•Billboard: $6,000

•Newspaper: $1,300

Facebook$0

GO. MAKE DISCIPLES.

GO. MAKE DISCIPLES.

GO. MAKE DISCIPLES.

GETTING STARTED WITH FACEBOOK MINISTRY

#1 ASSEMBLE A TEAM

#2 CREATE A CHURCH FAN PAGE

#3 DEVELOP A CONTENT STRATEGY

#4 TRAIN YOUR CHURCH FOR FB MINISTRY

ASSEMBLE A TEAM

1. Understand Facebook Culture2. Update their account regularly3. Model church-goer4. Heart for people5. Flexible schedule*6. Good with web and graphics*

1. Identify the leader2. Jointly select the team3. Create Facebook Group4. Connect team to event calendar5. Meeting to discuss (next 3 things)6. Pray

Team Qualities Action Items

ASSEMBLE A TEAM

1. Understand Facebook Culture2. Update their account regularly3. Model church-goer4. Heart for people5. Flexible schedule*6. Good with web and graphics*

1. Identify the leader2. Jointly select the team3. Create Facebook Group4. Connect team to event calendar5. Meeting to discuss (next 3 things)6. Pray

Team Qualities Action Items

CHURCH FAN PAGE

1. Cover photo2. Profile photo3. About section4. Milestones5. Apps and views6. Invite people to “like” page

1. Post daily (think member)2. Pin one post per week3. Capture images/videos4. Upload images/videos with desc.5. Promote events using app/image6. Respond to comments/?’s/messages

Fan Page DNA Daily Activity

CHURCH FAN PAGE

1. Cover photo2. Profile photo3. About section4. Milestones5. Apps and views6. Invite people to “like” page

1. Post daily (think member)2. Pin one post per week3. Capture images/videos4. Upload images/videos with desc.5. Promote events using app/image6. Respond to comments/?’s/messages

Fan Page DNA Daily Activity

CONTENT STRATEGY

1. Close the community gap between the sundays

2. Reach and serve more people in your local community

3. Introduce more people to the gospel message

1. Think member2. “Front Door” Content3. Sermon piggybacks 4. Local news5. Photos/videos from events6. Great quotes/scriptures

Objectives Suggestions

CONTENT STRATEGY

1. Close the community gap between the sundays

2. Reach and serve more people in your local community

3. Introduce more people to the gospel message

1. Think member2. “Front Door” Content3. Sermon piggybacks 4. Local news5. Photos/videos from events6. Great quotes/scriptures

Objectives Suggestions

TRAIN YOUR CHURCH

“The secret to growing your church and reaching more people is staring back at you Sunday morning. Your

church members are meaningfully connected to far more people than you can reach on your own.”

KEY TRAINING POINTS

BE SALT AND LIGHT ON FACEBOOK

Praise Authentic

Reflect

Relationships Engage Authenticity

Listen Share

Praise Authentic

Reflect

Relationships Engage Authenticity

Listen Share

Praise Authentic

Reflect

Relationships Engage Authenticity

Listen Share

Praise Authentic

Reflect

Relationships Engage Authenticity

Listen Share

Praise Authentic

Reflect

Relationships Engage Authenticity

Listen Share

Praise Authentic

Reflect

Relationships Engage Authenticity

Listen Share

NEED SOME HELP?

(410) 857-7525jason@wevival.com

@jaythesonwww.heartyourchurch.com