How To Start Selling Online

Post on 23-Aug-2014

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Technical Session conducted on DigitalWorld Fair 2014 arranged by BASIS.

transcript

Starting Selling Online

You Will Need

Products & Services

A Website

Professional Design

Marketing

Business Training

Taking Local Business Online

Your Products & Services

Know Your Online MarketMarket Research

Finding Demand Online

Learning Keyword Research

Learning By Watching

Social Media UsersYour Prospects are there too

Forums/Groups/CommunityAre they talking about your products?

No/Low Demand?Build Brand Online

Building Brand OnlineYou Need A Website

Creating Web SiteCMS, Design & Content

Choosing CMSBusiness Site &E-Commerce

Business Site CMSWordPress, Joomla ,Drupal Etc

E-Commerce CMS

Design

Themes ,Template & Custom Design

Theme Club

Accepting Payment

Credit Cards,Cash &Mobile

Content

Information Architecture

Business SiteHome ,Product/Service, Contact & Blog

Accepting Payments

Online Marketing

Online Marketing Strategies

Inbound VS Outbound

Source:wordstream.com

Interruption VS Inbound

Source:hubspot.com

Search Engine Optimization

Social Media

Learning Social Media

Determine Your Business Objectives for Social Media

Concrete, measurable and achievable

Goal: Building Brandsgetting people to recognize your name and associate it with your

product.

Driving traffic to your social media page or company website.

Sales Support

Answering prospects’

questions and showing them

how to use your products

or services.

Engaging CustomersGiving Customers Reasons to Talk about your brand and products

Know Your Audience

Set Social Media EngagementBe strategic with your social media time usage. It’s

easy to spend more time than you need to on social media. A social media plan—together with a strategic

approach—will help you find the right balance.

Plan Your Resource Use

Decide Who Will Handle Your Social Media Engagement

You Or an Employee ?

Set Parameters for Social Media Use

This means defining your social media guidelines for both employees

and visitors.

Measure Your Social Media

Building Community

Selling To List

How Have I done?

Get Connected