© Copyright Tad A. Dawkins 2004 1

Welcome !

© Copyright Tad A. Dawkins 2004 2

Mission

Profitably deliver an exciting experience for travellers

Provide a range of CDs, DVDs and leisure products

© Copyright Tad A. Dawkins 2004 3

Proposed Location

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Front

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Other Views

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Annual Profit

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

2005 2006 2007

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Margins

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

2005 2006 2007

Sales

Gross Margin

Net Profit

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Yearly Sales

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

2005 2006 2007

Blank Cassettes & CDs

Music CDs

Music DVDs

Music Cassettes

CD & Cassette Players

Cameras & Palmcorders

Accessories

Music Cassettes

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Objectives

Gross Margin 0f 41% in 2005

US $6700 per square foot in 2005

15% Annual Sales Growth

© Copyright Tad A. Dawkins 2004 10

Approach

Sell travellers a memorable experience, not a commodity

Generate excitement and delight

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Marketing Strategy

“Live and direct” in kiosk reggae music celebrity autograph signings

Sean Paul, Shaggy and 30 other big names already signed up

Surprise giveaways

Targeted advertising

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Marketing Strategy

Target fashion conscious under 35 age group (70% of customers)

Maintain broad enough range to meet the tastes of older travellers

© Copyright Tad A. Dawkins 2004 13

Endorsed By Sean Paul

Reggae Grammy Award 2003

MTV Europe, Best New Act Award 2003

Top of Billboard Year End Reggae Artist and Reggae Album Charts 2003

© Copyright Tad A. Dawkins 2004 14

Supported By Shaggy

Reggae Grammy Award 1995

#1 New York Reggae Chart 2003

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Reggae, fun and fashion

“Puma and Jamaica are a perfect match for a global collaboration.

Jamaica’s history, culture and spirit complement PUMA’s trademark style”

Stephen Cocca,PUMA Marketing Manager, 2003

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“Win-Win”

Boost export earnings

Promote the tourism product

Strengthen global brand

Complement MBJ’s transformation plans